Personalized Content for Mindtree

Bluetext’s redesign of Mindtree’s  website offers an intuitive, fully responsive user experience and leverages personalization to serve relevant content to each user. To achieve our personalization goal, we began by defining a persona for each type of website user. Once the personas were defined, we mapped out the user journey for each type of user to know where we should be serving them personalized content. Our user experience team created wireframes to show where the personalized content would be, and the interactive designers brought it to life in the color comps. We leveraged the Drupal CMS to provide the flexibility and scalability a large enterprise needs to support its digital marketing initiatives. Upon launch, Mindtree saw a 60% increase in page views because of the excellent content strategy and personalization work that Bluetext did.
Mindtree-Web
Service
Reset Filters
Showing 1-24 of 80
Explore

Sectigo

Branding, Creative Services, Demand/Lead Generation, Digital, Trade Shows & Events, Video, Website Design & Development
Explore

Aperio Global

Branding, Digital, Messaging & Positioning, Website Design & Development
Explore

SonicWall Boundless

Creative Services, Demand/Lead Generation, Digital, Website Design & Development
Explore

Waratek

3D Design, Advertising, Branding, Digital, Logo Design, Video, Website Design & Development
Explore

Endgame

Advertising, Creative Services, Demand/Lead Generation, Digital, Video, Website Design & Development
Explore

FireEye

3D Design, Branding, Creative Services, Demand/Lead Generation, Digital, Messaging & Positioning, Video, Website Design & Development
Explore

CyberArk

Branding, Digital, Website Design & Development
Explore

Assent

Creative Services, Digital, Website Design & Development
Explore

SixFifty

Advertising, Branding, Digital, Logo Design, Messaging & Positioning, Trade Shows & Events, Website Design & Development
Explore

Cybeats

Branding, Creative Services, Logo Design, Messaging & Positioning
Explore

Hughes

Advertising, Content Marketing, Demand/Lead Generation, Messaging & Positioning, Search Engine Optimization, Video, Website Design & Development
Explore

Keyloop

Creative Services, Website Design & Development
Explore

Blue Yonder

Creative Services, Digital, Website Design & Development
DISCO thumbnail
Explore

DISCO

Advertising, Creative Services, Demand/Lead Generation, Messaging & Positioning, Website Design & Development
Explore

Curtiss Wright

Creative Services, Search Engine Optimization, Website Design & Development
Explore

Thing Tamer

3D Design, Advertising, Creative Services, Demand/Lead Generation, Video, Website Design & Development
Explore

BigBear.ai

3D Design, Branding, Creative Services, Messaging & Positioning, Trade Shows & Events, Video, Website Design & Development
Explore

ManTech

Branding, Search Engine Optimization, Video, Website Design & Development
Explore

Akamai

Public Relations
Explore

ScienceLogic

Creative Services, Video, Website Design & Development
Explore

Systel

Branding, Demand/Lead Generation, Messaging & Positioning, Website Design & Development
Explore

Sonicwall Event

Branding, Digital, Trade Shows & Events, Video, Website Design & Development
Explore

Google

Creative Services
Explore

SemaConnect

Branding, Logo Design, Product Design & Development, Website Design & Development