Modernizing the Application of the Brand
Bluetext has leveraged the Corporate brand in many projects throughout the years, including tradeshow booth designs, paid media campaigns, print ads, infographics, and more for various verticals including Large Enterprise, Government, Mobile Network Operators, and Defense.
New Digital Architecture
Once the new brand was established, Bluetext began work on the Corporate digital infrastructure. Hughes had a number of requirements that made content strategy critical to the success of their digital platform, including a large number of domains, International sites in Europe and India, and a wide breadth of services and technologies across verticals.
After defining personas, solidifying sitemaps, and outlining KPIs, the design phase began. The new Hughes brand came to life in color across a number of responsive template designs.
