Founded in 2011, Red Balloon Security performs world-class research and develops defensive technologies for embedded devices. Red Balloon turned to Bluetext to reposition its brand in the market with new messaging and a unique 3D representation of defending embedded systems from within.
Bluetext designed and developed a responsive campaign landing page for the new brand awareness campaign, bringing the campaign assets to life throughout the page design.
Bluetext also worked closely with the Red Balloon team to update their corporate website content strategy and navigation system in order to streamline the user experience.
Using the new messaging framework and tagline, Bluetext developed an animated advertisement to use in the LinkedIn Go-to-Market Campaign. Leveraging Cinema 4D, Bluetext brought Red Balloon's embedded device protection to life.
Security for Mission Critical Embedded Devices
Bluetext PR secured the following media coverage