Website Design

The new brand is boldly applied throughout the new website design, from seamless transitions leveraging the branded spikes, to the custom Lady Liberty animation seen as the hero-zone backgrounds on some key landing pages. Between the slick, best-in-practice, responsive UX design and the consistent branding applied, the new website is intuitive, memorable, and leaves you wanting to Fund your Future with Libertas.

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With Libertas and Funding for All

A verticalized go-to-market campaign to convey the endless opportunities with Libertas funding your business.

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Brand & Collateral

The founder had a clear vision and passion for what the Libertas brand should represent: the freedom to grow and thrive with flexible access to capital at the speed of business. Just as the Statue of Liberty represents freedom, opportunity, prosperity, and the American Dream, Libertas enables business funding dreams. To best convey this narrative, Bluetext created a custom-drawn Lady Liberty face and crown as the new logo and brand element. The elegant thin triangles seen throughout the brand system, pull from the shapes of the spikes from the Lady Liberty crown in the logo.

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“Our partnership with Bluetext in the rebranding journey has been exceptional, revealing a revitalized visual identity and groundbreaking website. Collaborating seamlessly, we've crafted a sleek logo, vibrant color palette, and an intuitive website in alignment with our core values. This transformation signifies a bold step into a more impactful market presence. Positive client feedback reflects admiration for our new image, sparking meaningful conversations and solidifying our position as a dynamic force driving positive change. This rebranding is a testament to our commitment to excellence, marking the beginning of an exciting new chapter in our journey.”
Charles Friedberg-Chief Operating Officer

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