![](https://bluetext.com/wp-content/uploads/2022/09/Waratek-HOF-Screen-2-updated.jpg)
Impressive suite of features that paralleled a powerful ocean predator: the octopus.
Known to be highly intelligent, innately defensive by squirting ink to deter predators—and bonelessly able to squeeze into (or out of) tight spaces. Waratek’s platform and products have a similarly strong defensive nature, intelligent detection, and lightweight seamless integration.
Bringing the Brand Identity to Life
From there, the new Waratek logo and brand identity emerged. Dramatic nautical-inspired tones inspired the collateral system, product logo family, and ultimate website design to tell the brand story.
![Waratek_Billboardrd3](https://bluetext.com/wp-content/uploads/2022/10/Waratek_Billboardrd3.png)
![Waratek_Billboardrd3](https://bluetext.com/wp-content/uploads/2022/10/Waratek_Billboardrd3.png)
![Waratek-HOF-Screen-3-Updated](https://bluetext.com/wp-content/uploads/2022/09/Waratek-HOF-Screen-3-Updated.jpg)
![Waratek-HOF-Screen-3-Updated](https://bluetext.com/wp-content/uploads/2022/09/Waratek-HOF-Screen-3-Updated.jpg)
![waratek_Business-Cardsrd3](https://bluetext.com/wp-content/uploads/2022/10/waratek_Business-Cardsrd3.png)
![waratek_Business-Cardsrd3](https://bluetext.com/wp-content/uploads/2022/10/waratek_Business-Cardsrd3.png)
![Waratek_CaseStudyrd3](https://bluetext.com/wp-content/uploads/2022/10/Waratek_CaseStudyrd3-e1708607626805.png)
![Waratek_CaseStudyrd3](https://bluetext.com/wp-content/uploads/2022/10/Waratek_CaseStudyrd3-e1708607626805.png)
![waratek_PPTrd3](https://bluetext.com/wp-content/uploads/2022/10/waratek_PPTrd3-e1708607656754.png)
![waratek_PPTrd3](https://bluetext.com/wp-content/uploads/2022/10/waratek_PPTrd3-e1708607656754.png)
Website Designed to Make A Splash
From impressive homepage animation to top-of-the-line UX components, the website streamlined in-depth product details into a sleek and modern digital ecosystem. A clear product hierarchy of the homepage and information architecture leads to impactful value propositions, trailed by in-depth developer details housed within a robust library of cross-promoted resources.
![Waratek-HOF-Screen-1-updated](https://bluetext.com/wp-content/uploads/2022/09/Waratek-HOF-Screen-1-updated-scaled.jpg)
![Waratek-HOF-Screen-1-updated](https://bluetext.com/wp-content/uploads/2022/09/Waratek-HOF-Screen-1-updated-scaled.jpg)
Naut Your Average Brand Video
To truly bring this nautical-inspired brand to market, Bluetext created a brand essence video that fully showcased the personality & powers of Waratek. From 3D animation to pirate accents, this brand video positioned Waratek at the top of the cybersecurity food chain.