Today Jason Siegel, Founder of Bluetext will delve into Timothy Springer’s remarkable journey as a digital accessibility visionary. SSB Technologies, or Side Show Bob Technologies, was Timothy’s brainchild, which he founded out of Stanford and transformed into a billion-dollar powerhouse – now Level Access.

Starting at Stanford and driven by Timothy’s leadership as Founder and CTO, SSB Technologies evolved into a leader in digital accessibility. As CEO, he orchestrated a transformation, culminating in the pivotal acquisition of BART Group.

In 2005, Timothy became CEO of SSB BART Group, driving significant changes, including launching the AMP platform. In 2017, a game-changing investment from JMI Equity propelled SSB BART Group, soon known as Level Access, toward its mission of tech accessibility for all and cemented its status as a billion-dollar business.

Today, as Level Access, they leverage their combined strengths to ensure digital equality. Join us in this episode as we explore Timothy Springer’s journey and Level Access’s remarkable evolution, named after Side Show Bob from The Simpsons, all rooted in his Stanford beginnings, on “Digital Doorways.”

Questions Include:

Can you share the story of how you got involved in the field of digital accessibility, and what motivated you to start Level Access?

What were some of the early challenges you faced when Level Access was founded in 1997, and how did you overcome them?

Level Access has a unique history of being founded by engineers with disabilities. How has this perspective shaped the company’s approach to accessibility solutions?

Can you explain the importance of digital accessibility in today’s digital landscape and how it has evolved over the years?

Could you provide some examples of how Level Access has helped organizations transform their digital accessibility and its impact on their users?

What role does innovation play in ensuring digital accessibility, and how does Level Access stay at the forefront of this innovation?

In your view, what are the key challenges and opportunities for accessibility in emerging technologies such as AI and VR?

In 2017, JMI Equity made a significant investment in SSB Bart Group as it was becoming Level Access. Can you discuss the impact of this investment on the company’s growth and mission?

How did the process of rebranding impact the company’s identity and the way it positioned itself in the market? Were there any challenges or advantages to these changes?

Can you share insights into the significance of the name “Level Access” and how it reflects the company’s mission and values in the realm of digital accessibility?

Rebranding can sometimes be a complex process. How did Level Access ensure a seamless transition for existing clients and stakeholders during these changes?

How has a consistent brand identity, or the lack thereof, influenced the relationships with clients and partners throughout the company’s history of name changes?

What lessons have you learned about effective branding and communication through the various stages of the company’s evolution?

Level Access now represents a unified force in the digital accessibility landscape. How has the consolidation of brands under one name strengthened the company’s position and messaging?

What trends and challenges do you foresee in the future of digital accessibility, and how is Level Access preparing for them?

Accessibility-as-a-Service is a concept Level Access introduced. What does this approach entail, and how does it benefit organizations?

What advice would you give to businesses that are just starting to prioritize digital accessibility within their organizations?

What strategies can companies employ to ensure that accessibility is not just a checkbox but an integral part of their design and development processes?

As the CEO of Level Access, what leadership principles have been most valuable in driving the company’s growth and mission?

Our guest today is a seasoned marketing virtuoso, Stephen Carroll. With a track record of representing market giants like Cvent, WealthEngine, and the visionary electric vehicle charging company Blink, Stephen has not only witnessed but has actively shaped the evolution of branding and marketing strategies. We’re honored to have him share his insights and experiences as we uncover the strategies that empower businesses to flourish in the digital age.

Digital Doorways host Jason Siegel is the Founder of Bluetext.

Today, we have a truly exceptional guest – a visionary, a strategist, and a driving force in the realm of government contracting and technology. He’s the CEO of SOS International (SOSi) and the founder, owner, and board chairman of Exovera, none other than Julian Setian.

In a world where the public and private sectors seamlessly intertwine, Julian Setian stands as a bridge builder, connecting innovation with necessity, and ambition with impact. His leadership in SOSi, the largest private founder-owned and operated government services contractor in the nation, has undoubtedly left an indelible mark on how governments and organizations interact with cutting-edge technologies.

But Julian’s story doesn’t end there. With his ownership of Exovera, he’s ventured into the realm of data and insights, showing his unwavering commitment to understanding the ever-evolving landscape of information and its potential to reshape industries, governments, and societies.

As we delve into the depths of Julian Setian’s journey, we’ll explore his motivations, insights, and the wisdom he’s gained while steering these technological titans. So, without further ado, let’s embark on this captivating exploration of digital frontiers with Julian Setian.

Digital Doorways host Jason Siegel is the Founder of Bluetext.

Matt Jones, the CEO of Sigma Defense Systems. A true trailblazer in the world of defense technology, Matt’s journey is a testament to strategic vision and innovative leadership.

The story of Sigma Defense Systems is one of agility and foresight. Join us as we explore how Sigma was founded and what inspired its resolute focus on bringing a new approach to government contracting. Central to this journey is the strategic partnership with Sagewind Capital, a driving force behind Sigma’s growth and strategic evolution. Acquisitions have played a defining role in Sigma’s trajectory, and Matt will share how each piece fits into their overarching vision.

Within the intricate landscape of defense contracting, challenges are met with ingenious solutions, and opportunities pave the way for progress. Matt will guide us through the delicate balance between innovation and security, offering us a glimpse into how Sigma ensures ethical use of its cutting-edge technologies in the realm of defense. Collaborative orchestration, both within Sigma and with external stakeholders, stands as a cornerstone of success, showcasing how collective expertise propels defense systems development. Join us as we embark on an illuminating journey through the digital doorway of branding and marketing, guided by the visionary CEO of Sigma Defense Systems, Matt Jones.

I’m thrilled to introduce a true luminary today, someone who has not only weathered the winds of change but has thrived amid them – Paul Frommelt. Paul is a visionary in marketing leadership in private equity ecosystems, a maestro orchestrating the convergence of innovation and business acumen.

Paul’s voyage through the corporate landscape has been nothing short of extraordinary, marked by remarkable achievements. Most notably, his leadership catapulted Centauri, backed by Arlington Capital Partners, into the limelight with an astounding $850 million acquisition by KBR. Today, destiny’s hand reunites Paul Frommelt and CEO Dennis Kelly, courtesy of Arlington Capital Partners, for yet another transformative venture – Eqlipse Technologies. As we embark on this voyage of insights, we’ll traverse the crossroads of digital and traditional marketing, explore the art of uniting brands for profitable outcomes, and unravel the secrets behind sustaining impactful branding amidst a sea of change.

Welcome to Digital Doorways, the podcast hosted by Jason Siegel that explores the power of change in the realm of branding, marketing, and positioning for executives. Today, we have a truly exceptional guest, a seasoned Chief Marketing Officer with a career that reads like a tale of triumph and transformation.

I must disclose that I have had the privilege of working alongside Warren for over two decades, witnessing his remarkable success across multiple brands. From powerhouse companies to his two career chapters with Fortune 50 giants, Warren has consistently demonstrated his extraordinary ability to navigate change and turn challenges into opportunities.

During his second chapter at Boeing, as a market positioning and branding leader, Warren faced the daunting task of managing brand reputation issues during turbulent times for the company which included Tanker program issues, Starliner capsule launch delays and issues as well as the very public grounding of the 737 MAX aircraft. However, through unwavering determination, strategic prowess, and collaboration with some of the industry’s top communication professionals, he was able to maneuver through turbulent times and maintain the company’s positive brand recognition.

But Warren’s achievements extend far beyond Boeing. In our first encounter at iDirect, he spearheaded a groundbreaking turnaround strategy that propelled the company to tremendous growth and eventually led to a significant acquisition by Singapore Technologies. He is now the CMO for Fortem Technologies, a leading airspace intelligence company producing AI-empowered radar and counter-drone technologies.

Today, we are privileged to have Warren Brown on our show, where we will uncover the secrets of his success and gain valuable insights into how branding, marketing, and positioning can be powerful tools in navigating change and embracing new possibilities.

Geoff Blaine, an accomplished and highly regarded leader in the realm of cybersecurity marketing, has notably held the role of Chief Marketing Officer at SonicWall, and prominent roles with A10 Networks, ARMOR, and Entrust. And with a wealth of experience spanning over two decades, Geoff’s expertise has significantly contributed to his standing in the industry, as he navigates the complex and ever-evolving landscape of cybersecurity. His profound insights into the nuances of the sector, combined with his strategic acumen, have enabled him to effectively lead marketing initiatives that promote cybersecurity solutions to diverse audiences.

Throughout Greg Fitzgerald’s illustrious career as a Chief Marketing Officer, Greg has been a driving force behind remarkable outcomes. With a Midas touch, he’s led companies to exceptional achievements, with Tipping Point acquired by HP, Sourcefire by Cisco, Fortinet going public, Cylance acquired by BlackBerry, Javelin acquired by Symantec, and JASK by Sumo Logic.
But Greg’s journey doesn’t stop there. Now, as the founder of Sevco, a leading cyber security solutions company, he continues to make waves in the industry with his unparalleled brand vision and visibility.

Having personally known and worked with Greg for over 15 years, I can attest to his unwavering vision and pioneering spirit, making him a true change-maker and a driving force in the cyber security landscape.

Today, we are eager to delve into Greg Fitzgerald’s remarkable career, exploring his use of branding and marketing to achieve unparalleled success, and how his transition from C-suite member to founder marks yet another profound change in his journey.

So, fasten your seatbelts as we embark on an illuminating conversation with the one and only Greg Fitzgerald, unlocking the secrets of his success and the power of change in the world of cyber security.

🎧 Listen to the Digital Doorways Podcast here

Welcome to another captivating episode of Digital Doorways, the podcast spotlighting business leaders who’ve expertly navigated change through branding and marketing. Today, we dive into the journey of Jim Weiss, Chairman and Founder of Real Chemistry, a driving force in healthcare innovation. Jim’s visionary leadership steered Real Chemistry to a remarkable $550 million revenue in record time, a testament to his transformative approach and innovation.

As Chairman, Jim continues to shape, Real Chemistry’s course, mentors teams, and counsels clients. He’s turned challenges into opportunities, making Real Chemistry a leader in real-world data and tech-enabled solutions revolutionizing healthcare communications, operations, and commercialization. Jim’s impact now extends to his Executive Advisor role at New Mountain Capital, driving technology and life sciences synergy, and investment, board, and advisory roles at biotech startups and life science and patient advocacy organizations. Including the American Cancer Society and the Foundation of the National Institute of Health.

Jim’s journey began at biotech leader Genentech, where data-driven, technology-enabled solutions became his hallmark. A pioneer in analytics and precision targeting, his work reshapes industries while promoting diversity and inclusion. Passion for education and innovation led to the Weiss Center for Social Commerce and the Real Chemistry Emerging Insights Lab.

Prepare for a journey through Jim Weiss’s visionary world, uncovering insights, dedication, and innovation that define him. Stay tuned for an enlightening conversation on Digital Doorways.

Welcome to another captivating episode of Digital Doorways, the podcast where we dive deep into CHANGE the experiences of visionary leaders shaping the ever-changing digital landscape. Our guest today is Greg Cohen, a trailblazer in the fintech realm, known for his remarkable career track record of leading companies to billion-dollar exits while navigating through countless industry changes. With an astounding three billion-dollar exits under his belt, Greg has proven himself as a steadfast leader who embraces and thrives in the face of change.

Throughout his journey, Greg has fearlessly tackled technology advancements, industry revolutions, and policy shifts, always persevering to drive innovation and achieve market share domination. Currently at the helm of Fortis, one of the world’s premier embedded payment technology companies, Greg’s brand marketing, strategic positioning, and go-to-market strategies have revolutionized the fintech landscape.


🎧 Listen to the Digital Doorways Podcast here