Logo, Brand, Collateral & Video
With the naming complete, Bluetext got to work building out the full Tria Federal brand — logo, visual identity system, collateral, and a brand essence video to bring it all together at launch. The logo was designed to signal exactly what Tria is: a serious, forward-leaning player in the federal market. From there, the visual identity extended across product sheets, white papers, and presentation templates, giving Tria's teams everything they needed to show up consistently from day one. The brand essence video tied it all together, telling Tria's story in a way that a style guide simply can't.
Website Design
The new brand launch was completed with a fresh new website to ignite excitement and showcase Tria's newly combined capabilities. The new website is a bold and memorable application of the new Tria brand, and provides a better user experience with best practice UI, improved SEO value, and acts as a hub for current and potential customers, employees, partners, and investors to learn about Tria and the 'New Possible' together.
