Our Challenge
Sigma Defense is a leading systems integrator serving the Department of Defense to provide systems and services for Intelligence Surveillance and Reconnaissance since 2006. Sigma Defense turned to Bluetext to design, develop, and deploy a new brand logo, corporate visual identity, and corporate website. As Sigma Defense was undergoing several high-profile acquisitions during the project, Bluetext had to ensure that the brand and website could scale to accommodate a growing portfolio of capabilities and child brands.
Brand Redesign
“Sigma” is the Greek letter meaning “sum of all parts”. The Bluetext creative design team came up with a modern new Sigma icon, seen in the company’s logo, that both looks like the Greek letter while also representing lines of communication. A key brand element, the line pattern that is at the heart of the new Sigma brand is derived from the sigma letter and coherent communication, connectivity, and progress.
Content Collaboration
Sigma is a small team, so content creation for the new website was a challenge. Bluetext supported Sigma in the content review process to ensure that all content was on-brand, technically correct, and fit the website components. Collaboration across project teams was key in delivering this project ahead of schedule.
