Sigma Defense is a leading systems integrator serving the Department of Defense to provide systems and services for Intelligence Surveillance and Reconnaissance since 2006. Sigma Defense turned to Bluetext to design, develop, and deploy a new brand logo, corporate visual identity, and corporate website. As Sigma Defense was undergoing several high-profile acquisitions during the project, Bluetext had to ensure that the brand and website could scale to accommodate a growing portfolio of capabilities and child brands.
“Sigma” is the Greek letter meaning “sum of all parts”. The Bluetext creative design team came up with a modern new Sigma icon, seen in the company’s logo, that both looks like the Greek letter while also representing lines of communication. A key brand element, the line pattern that is at the heart of the new Sigma brand is derived from the sigma letter and coherent communication, connectivity, and progress.
Sigma is a small team, so content creation for the new website was a challenge. Bluetext supported Sigma in the content review process to ensure that all content was on-brand, technically correct, and fit the website components. Collaboration across project teams was key in delivering this project ahead of schedule.