“Sigma” is the Greek letter meaning “sum of all parts”. The Bluetext creative design team came up with a modern new Sigma icon, seen in the company’s logo, that both looks like the Greek letter while also representing lines of communication. A key brand element, the line pattern that is at the heart of the new Sigma brand is derived from the sigma letter and coherent communication, connectivity, and progress.
Sigma is a small team, so content creation for the new website was a challenge. Bluetext supported Sigma in the content review process to ensure that all content was on-brand, technically correct, and fit the website components. Collaboration across project teams was key in delivering this project ahead of schedule.