The competitive landscape for capturing visitor attention through digital experiences is crowded and overwhelming to say the least. Not only do you need to grab visitors’ attention, but also present thoughtful UX design that guides them to a desired action and outcome. So how do you accomplish this when it seems like everyone else wants the same thing?
Creative differentiation is a key first step in grabbing the attention of your audience and unique interactivity throughout the user journey can be the extra step that keeps visitors present and engaged in your site content. At the end of the day, a website is a tool for presenting information – so why not do it in the most unique and engaging way that you can? This is where 3D interactive design comes in. With the limitless content possibilities available to us all, thoughtful and creative 3D design with helpful elements of interactivity can elevate your website’s content and UX to a memorable and effective experience resulting in conversions and lead generation.
Check out Bluetext’s work for Aeyon’s go-to-market campaign leveraging custom 3d animation throughout the page scroll experience!
Immersive design is a balance – it should have the coveted wow factor but also should achieve practical benchmarks like accessibility, effective communication of information, and an intuitive user journey. The implementation of 3D interactive design should follow best practices to ensure that site visitors are delighted and not overwhelmed by the UX – more is not always more. For example, the use of complex 3D layering and visual effects on every component of your homepage would create a visual overkill and also harm the practicality of the page when it comes to loading times, page speed, and site performance metrics. On the other hand, having an eye-catching 3D hero with engaging hover states is enough to entice the visitor to continue on the site where they can find other elegant 3D applications of the visual brand.
There is a multitude of 3D design styles that can be applied to a brand through web design, each with its own capacity to tell the brand story. Layering and masking can create depth in design while allowing the intermixing of imagery and brand shapes.
The use of illustration can also be used in 3D design to emphasize the real objects seen in brand imagery, it can also be used in a brand that wants to convey simplicity while avoiding the use of generic stock images.
Typography can even be brought to life with 3D shadowing and interactive states!
In addition to the possibilities for 3D design elements, there is endless opportunity to create unique interactivity within those elements. Things like hover states, scroll transitions, the reveal of content on hover, interactive graphics and more can elevate an already elegant 3D design application. It is crucial to remember, though, that each of these elements should be chosen carefully to reflect the ultimate goal of the page whether that is a form completion, subscription sign-up, resource download, or simply continued site engagement.
Want to learn more about how 3D interactive design can elevate your brand? Contact Bluetext to learn about our 3D design services!
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