In the early days of search engine optimization Meta Keywords were all the rage. “Keyword stuffing” your Meta header was tactic #1. Unfortunately for today’s markets, those days are long gone.
Since this point of education and correction is reviewed nearly every time we consult clients on search engine optimization, I thought it would be good to write a quick blog outlining two reasons why meta keywords are dead.
1. Google ignores them
About a decade ago, search engines judged pages only on the content of web pages, not on any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keyword meta tag was so often abused, many years ago Google began disregarding the keyword meta tag.
2. They alert your competition to which SEO words you are focused on
SEO is a very competitive sport. Source code is publicly available. So if you have a set of keyword research in which you have identified great long tail and short tail keywords, you don’t want to show your competitors what words you are optimizing for. Your competitors can emulate that organic strategy and buy those keywords to one up you on the search engine results pages.