Time to Write My Blog…I Wrote My Blog…Time to Write My Blog
Remember the iconic Dunkin Donuts campaign from the early 80s featuring Fred the Baker?
What a classic campaign. 30 years later the lessons we can learn from Fred are relevant and applicable to modern content market.
It is hard….It is time consuming…but it can really pay off when done right. In my estimation a disciplined approach to blogging and content marketing can be a relatively low cost way of tilting the playing field for your products or services.
We have built one of the strongest content marketing practices in D.C. by working with our clients to create aggressive, consistent content marketing campaigns that ensure they have a strong presence across the web with their key audiences. We create quarterly editorial calendars that align with key company and product milestones, as well as industry events where we can help amplify messages. We instill content marketing into the DNA of our clients so that they can experience the benefits of a disciplined approach.
Content marketing, however, is not something you can just set and forget. It takes care and nurturing. It takes discipline and an entire team effort. And it takes some creativity.
So the next time someone says they don’t have time to write a blog or are too busy, tell them to give me a call. We can share war stories and I can show them significant results. I think it will make them think twice and find that extra 30 minutes each week.