Designing, developing and implementing a new website can be very rewarding, especially when design and functionality work together to deliver a great experience for your audience. But it’s not always easy. Understanding the audience, how it interacts with your site, how it likes to obtain information, and what it responds best to is complicated and takes a lot of insight and experience. We know. We do it for a living.
That’s why we are proud to show off our own new website here at Bluetext. We are not the cobbler’s kids who don’t have shoes. Our website has been a key element in our success, and we keep it both cutting edge and fresh. One of our key objectives is to show off the great work we have done for our clients.
For our regular visitors, you may not notice some of the new design changes. There are additional case studies, the information is laid out in a more logical manner, and you will see new graphics and promotions. But from the back-end, it’s a significant progression for us.
The site is hyper-optimized for search engines, leveraging the latest changes in the Google search algorithms to ensure that the site gets the most organic traffic. It is closely integrated into our analytics and marketing automation platforms so we can track how people are using and interacting with the site. It’s also focused on delivering a personalized experience so that visitors can quickly get to the content they want and don’t have to revisit the home page each time. We’ve improved the load times so that everyone should have a good experience on the site. This is partly in response to Google’s rewarding good user experience, including load times for images and videos, in its search results.
We’ve also focused heavily on mobile as more content and sites are optimized for a mobile-first experience. The site is fully responsive. The creative displays are better and will provide examples of our work in more categories so that visitors can quickly find exactly what they are looking for. We’ve also enhanced the blog for greater industry insights on trends and best practices that we are seeing in the market, and have included an Ideas and Resources section on the home page.
So check it out, take it for a test drive, bang on the doors and kick the tires. Let us know what you think, and ask us how Bluetext can help you achieve greater success for your brand.