The battle is in full force on who wins and who loses in the new world of streaming content. It’s not just about consumers who want more choices and are not happy with the bundled offerings they now pay for. The impact extends to advertising, the cable wars and the mega-digital platforms – Facebook, Google, Amazon, Netflicks, Instagram, YouTube and others. To help navigate these uncharted waters, I recently appeared on “Boom Bust: Unplugged,” on the RT Network, to discuss the evolution of TV, the rise of streaming content, and the battles within the communications sector.
The caption that accompanied the interview sums it all up: “Who wins in the world of digital media? We dig into the world of digital advertising, streaming, cable, YouTube, Facebook, Google and more. Guest Jason Siegel from Bluetext helps make sense of it all. Are digital ads pushing out traditional cable ad-spots? Will streaming devour cable or will cable providers avoid being swallowed whole by this digital onslaught?”
The interview delivers my view of the ongoing competition that is the result of streaming adoption, and why I believe that in the world of passive content, the trends are like a pendulum swinging back and forth for the business involved. How will the “Proprietary-Content-Only” platforms such as HBO GO fare against the “Hybrid-of-Proprietary-and-Licensed Content” plays like Netflix? Watch the video, then share your views with us. I would love to know what you think, and who the winners and losers will be!