Bluetext is pleased to announce that on July 25, its client Acentia launched with a new brand identity and website to better represent its mission supporting customers on programs of National Significance. Over the past three months Bluetext worked with the Acentia management team, employees and customers to overhaul its messaging, create its brand, design and develop a new website, and re-launch the company to the public. On July 22 Acentia brought all of its employees to Nationals Park to unveil the brand for the first time. The launch was covered in the Washington Post and Washington Business Journal, and represents the type of fully-integrated campaign that Bluetext can deliver for clients. Be on the lookout for their new advertising campaign in the coming months.
Bluetext completely rebranded ITSolutions to Acentia. Including name, logo, tagline, visual identity system, messaging platform, brand positioning, website, collateral system, public relations and social media.
Bluetext launched Acentia at Nationals Park followed by major Washington media coverage.
Careers Landing Page
Customers Landing Page
Solutions Landing Page
Bluetext produced a family of thought leadership videos to communicate sector focus inside Acentia.