Our Chief Creative Officer, Jason Siegel, was featured in DC Inno this week talking about the exciting new ways that Bluetext is helping our clients achieve their marketing goals with virtual reality (VR). Highlighting our recent case study with Varonis, the article shows how VR is disrupting the marketing space and leading technology companies into this unexplored territory. Here is an excerpt.
Jason Siegel and his team at marketing and design firm Bluetext have their own vision for how the technology can be used. It’s the next stage for the Washington D.C.-based company, which has built digital marketing systems for all kinds of tech companies, ranging in size from local startups like Canvas all the way up to Google. Now, the rising interest in virtual and augmented reality offers new opportunities of which Siegel, Bluetext’s founder and chief creative officer, was eager to take advantage.
“It’s like an infinite canvas,” Siegel told DC Inno in an interview. “There’s so much potential in virtual reality and augmented reality.”
Bluetext picked New York-based cybersecurity firm Varonis as the first client to use its VR ideas. Using the Unity platform to ensure cross-publishing potential, Bluetext wrote and filmed a 360 video. The video then went into mobile apps for iOS and Android based on Google Cardboard as well as a two-dimensional version for regular computers. That was necessary to expand the potential audience as Facebook 360 videos are starting to pop up on people’s newsfeeds even while most people don’t own VR headsets.
“The logistics (of VR and AR) are different, but the replay value matters,” Siegel said. “You can watch it more than once, try new things. It’s interactive [in a way that] standard video isn’t.”
Read the full piece on DC Inno here. And to learn about how Bluetext creates VR experiences, reach out today: