It’s been an exciting summer here at Bluetext, and to top it all off, our Chief Creative Officer Jason Siegel is speaking at BizBash’s Elevate DC 2016 on August 3rd about his ideas and insights on the many cool things happening in our office and the industry in general. Jason will head to the Reagan Center here in Washington on August 3rd to participate in this one-day conference for meeting and event professionals. Filled with engaging speakers from a variety of industries, Elevate DC promises to be a great time, and Bluetext is honored to participate.
Jason will speak about “The New Rules of Social Media and Event Marketing”, sharing the way that social media engagement and other innovative marketing strategies can help businesses drive interest and registration for events. Following up on Bluetext’s recent virtual reality campaign for Varonis, Jason will discuss how to seamlessly integrate VR into an event marketing strategy. He will also be exploring how to use a three-part, campaign-style approach to maximizing event reach and creating urgency to register.