When it comes to digital marketing analytics and tracking, there’s a clear winner of the worldwide popularity contest. With use on over 50 million sites, Google Analytics is the most popular tracking and analytics platform available –and for good reason. With detailed insights and reports, Google Analytics gives marketers a comprehensive look at how effective their website and/or application is as a marketing tool. As a DC marketing analytics company, Bluetext has worked with countless brands to set up their Google Analytics and make use of its insights. Along the way, we’ve learned many lessons from best practices to little-known tips and tricks. In the setup process, a key step is properly defining and deploying goals in your Google Analytics instance to better report on conversion actions. As a dc marketing analytics company, we know that defining these goals is a foundational aspect of any analytics and attribution plan, so we’ve outlined the fundamentals of Google Analytics goals below.

How Do Google Analytics Goals Work?

The beauty of Google Analytics is that it’s never a one-trick pony, or built for a specific type of business. The analytics platform is highly adaptable to any company’s business goals and creates custom dashboards to visualize your specific objectives. Google Analytics goals are uniquely customizable and can track many different actions, from specific page views, how long users stay on your site or application, form submissions, and more. Goals, additionally, can have a monetary value assigned to them, which allows you to track general ROI, ROAS, and countless other marketing metrics. The goal and conversion data computed by Google Analytics also allows you to define a series of reports to dive deeper into your website and paid marketing metrics. The chart below helps further define the four-goal types in Google Analytics:

How Can I Start And Be Smart About Their Goals? 

If you aren’t tracking explicit conversions yet, Google’s “Smart Goals” are a simple way to help optimize your performance. Smart goals were developed by Google as a way for marketers to track the most engaged sessions on their website. With smart bidding, Google uses machine learning to identify and examine dozens of intent signals about your website sessions, assign each session a score, and determine the sessions that would be most likely to convert. While smart goals can be great for many reasons, there are limitations. For example, smart goals are not customizable, they are currently only available for websites (not applications), and they are not available for websites that receive more than 1 million hits per day. It’s like turning on autopilot for your tracking, great for a period of time to be a little more hands-off and let algorithms do the work, but eventually, you will want to drill down and focus on converting potential prospects. With these limitations in mind, we recommend working with a marketing analytics company, like Bluetext, to ensure you are able to track explicit conversions, making your data more valuable and accurate.

What Are Best Practices For Setting Up Goals?

When setting up your goals, consider these best practices:

  • Give each goal a unique and descriptive name. Especially when your marketing analytics becomes more robust over time it pays off to be organized from the start. 
  • When possible, assign a goal value to help monetize and evaluate your conversions. You can also use a number scale to assign importance to your goals (low-value = 1 and high value = 10) if you are unable to assign a monetary value.
  • If you ever need to change goals, keep track of when and what you did. Goals are not applied to historical data, so changing one will change conversion data from the point of the change.
  • Before pushing your goals to the live environment, ensure you use Google Analytics’ “Verify this Goal” feature to see how the goal would have converted over the last seven days.

Setting up goals in google analytics can be frustrating and time-consuming. The work it takes to set up google analytics goals, however, is worth the time investment. Working with a marketing analytics company can be a great way to effectively implement goals and reduce the amount of time needed to do so.

Interested in working with a marketing analytics company to ensure your Google Analytics goals are effective and properly set up? Contact us here!

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more frustrating is seeing the same ads over and over again. As a social media firm and B2B marketing agency, Bluetext knows there’s a fine line between getting your message in front of users and overdoing it. 

Ad fatigue, the term for “when your audience sees your ads so often that they become bored with them and stop paying attention,” can be costly and can make your advertising ineffective. Over the years, as a social media firm and B2B marketing agency, we’ve found several of the most effective ways to avoid ad fatigue. Keep reading to learn 4 ways you can avoid wasting your paid media budget:

1. Decrease Ad Frequency

The best and most obvious way to decrease ad fatigue is by limiting the number of times a user sees your ad. Unless you place a frequency cap or have an audience of millions, advertising platforms will continuously serve your ads to the same users. For the user, this can be frustrating and can even turn them away from your brand. In fact, AdEspresso conducted a study to see the impact of ad fatigue on Facebook and found the following results:

In this study, as frequency increased, CTR decreased and CPC increased. Of course, there is no one size fits all approach to frequency; that said, however, through our time as a B2B marketing agency, we recommend making changes if frequency surpasses 4 or 5 on Facebook.

2. Refresh. Refresh. Refresh.

Another great way to reduce ad fatigue is by updating your creative frequently. By doing so, users get to see fresh ads all the time. Your company and message may remain the same, but a new visual approach will catch the eye and give the impression of a new, shiny nugget of content. If you don’t have the resources to constantly update your ad creative, something as simple as adjusting the description text, links, or CTAs on Facebook, LinkedIn, and other social platforms can help refresh your content. Otherwise, a social media firm, like Bluetext, can be a helpful resource for achieving scalable creative production.  

3. Test Your Audiences

One of the most important ways to optimize your creative and reduce ad fatigue is by A/B testing your creative. From CTAs to copy, A/B tests can vary in goals. It’s vital, however, that you run the test for long enough to reach a large enough sample size. Using a sample size calculator is the best way to ensure your audience is large enough to reach statistical significance.

4. Create Custom Segments

By creating custom audience segments, you can exclude users who have already completed the desired action on your landing page. In turn, you can avoid overwhelming users and make sure you’re spending your media dollars as efficiently as possible. With custom segments, you can also create retargeting audiences. With specific retargeting and dynamic creative, you can serve customized content to users based on their previous search queries and interests.

Needless to say, ad fatigue negatively affects campaign performance by increasing CPCs, decreasing CTRs, and frustrating users. Taking steps, like the ones listed above, to combat ad fatigue will ensure you are spending your money efficiently and keep your audience engaged.

Interested in working with a social media firm and b2b marketing agency to ensure your ads have a positive lasting impact? Contact us here!


You’ve spent months working with a video design & production company to write the perfect script, find the right voice-over actor, polish your storyboard, and so much more. Now, you have a video that captures your brand essence and you want users to see it. So what’s the best way to get impressions on your video? As a premier video design & production company, we know there are countless options for getting your video in front of users. 

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. Keep reading to learn more about YouTube advertising and it’s different kinds of ad formats.

What Type of YouTube Ads are There?

YouTube Ads are controlled through the Google Ads platform, allowing advertisers to maximize their reach. Through YouTube Ads, you can decide whether you want your video to appear before, during, or after the video a user is watching. The six primary ways you can advertise through YouTube are:

  1. Skippable in-stream ads
  2. Non-skippable in-stream ads
  3. Video discovery ads
  4. Bumper ads
  5. Masthead ads
  6. Outstream Ads

Let’s take a look at each one.

Skippable In-Stream Ads

If your goal is to drive website traffic and/or conversions, this is a great option for you.

Skippable video ads play before, during, or after a video and users have the option to skip the ad after five seconds. As such, advertisers are only charged when a viewer watches 30 seconds of the video (or the full duration of the video if it’s shorter than 30 seconds) or interacts with the video. With this in mind, it’s important to keep your ad short, sweet and to the point. Don’t bury your main points 25 seconds in the video, but rather front load with interesting content that hooks a user and encourages that conversion action. Alongside skippable video ads, advertisers have the option to display a companion banner in the top right and a video overlay CTA button in the left. Needless to say, skippable video ads can be great for a lot of reasons.

Non-Skippable In-Stream Ads

Given the nature of non-skippable in-stream ads, this is a great format if you’re aiming for a lift in brand awareness. With 76% of users skipping ads out of habit, it can be worthwhile to run ads that don’t have an option to be skipped. However, with non-skippable ads, you need to be confident that your video is strong enough to hold your audience’s attention for the full 15 seconds. Given that viewers have to watch the full video, these ads typically have higher CPMs than other formats on YouTube.

Video Discovery Ads

Video Discovery ads are best for product and brand consideration. Just like Google paid search ads, YouTube Discovery Ads display alongside organic YouTube search results. As a more native approach, if your video appears relevant to users, people are more likely to watch it. Alongside a thumbnail of the video, these ads allow for three lines of text to help provide users with more context and information. The text opportunity is great, because it ensures that a user consumes some brand messaging even if the video isn’t played. Furthermore, in the best case scenario, the description text further encourages the video play action, and eventually results in a lead or conversion. 

Bumper Video Ads

Are you looking to capture viewers with a short, memorable message? Then bumper ads are for you! At only 6 seconds, bumper ads are a quick, snappy way to leave viewers wanting more. Billed on a CPM basis, these ads are best for building brand awareness, given that they are also non-skippable.

Masthead Ads

Masthead ads are a fantastic way to drive awareness for a new product, service, or event for a short period of time (i.e. a trade show). While most YouTube ads are purchased through the Google Ads auction, masthead ads are bought on a reservation basis. By buying on a reservation basis, masthead ads give you more control over your budget (buy impressions at a fixed rate), greater visibility (guarantee the placement of your ad), and better brand awareness (reach a wide audience).

Outstream Ads

Outstream ads are another great tactic for boosting brand awareness and bringing users to your site. With over 40% of YouTube viewers watching content on their mobile devices, a mobile-first ad campaign is a smart approach. Outstream ads, for example, are mobile-only and play on partner sites and apps outside of YouTube. While this might seem counterintuitive at first, this actually allows advertisers to expand their reach to publishers such as CNN and Forbes. In addition, users are more likely to view outstream video ads by over 25% when compared to instream ads. 

Knowing that there are so many options for YouTube ads, it can sometimes be overwhelming to know what format to select. It’s important to start with your goal, and work backward from there. Better yet, consult a digital marketing agency for advice on the best ad format and strategy for your business. If you’re interested in working with a video design & production company to create your next video or need help figuring out how to promote your videos, contact us here!

Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely. The industry landscape is crowded with companies with similar offerings and limited ways to stand out. You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Now that you’ve found a blog post that answers your branding questions, you’re wondering where to find a cybersecurity marketing agency; in that case, I have some good news for you. 

Sit back, enjoy a warm cup of coffee, and keep reading to learn more about the importance of brand storytelling through some of our favorite examples in cybersecurity.

Why Is Brand Storytelling in Cybersecurity Important?

The cybersecurity market is growing by approximately 10% every year. As a cybersecurity marketing firm, Bluetext has witnessed this growth and know it’s becoming harder to stand out in the cyber arena. These days, saying you solve your customers’ problems, and that your solutions are the best, simply isn’t enough. B2B buyers are tired of the same experience and are looking for authenticity and some sort of a connection. Even in a highly technical industry, it’s important to recognize your customers are still human! This is where brand storytelling comes in to help. Stories are an incredibly powerful tool in human connection and research shows the human brain positively responds to the impact of stories. Reading, seeing, and hearing a story is a way for users to enter the experience and connect with the subject of the story. By connecting with a story, user’s will pay attention longer, will want to learn more, and will be more trusting of your brand.

By instilling trust with storytelling, over 50% of B2B buyers are more likely to consider making a purchase, over 40% are more likely to share that story, and over 15% are more likely to buy a product/service immediately. 

So now that we know why brand storytelling is important, let’s take a look at some of our favorite examples of brand storytelling in cybersecurity.


When SonicWall was looking for a cybersecurity marketing firm, they approached Bluetext to help them communicate their unparalleled business values across a variety of industries. Knowing the importance of standing out, Bluetext and SonicWall worked together to create the boundless campaign. The campaign was focused on floating imagery, which served to visualize the liberating feeling of breaking free from cyber threats. The campaign ads depict a series of end users, set in their specific industry. This creates a connection and familiarity with someone within that industry. Imagine seeing someone just like you, in the same industry and roles, facing the same challenges and use cases. This person was liberated from traditional cyber restraints by SonicWall, just as you could be.  

To further bring the boundless story to life, Bluetext and SonicWall worked together to promote SonicWall’s Boundless 2020 Virtual event. In the end, this event ended up as the largest virtual event in SonicWall history and drove a 135% increase in attendance over their previous events.  


Hewlett Packard’s “The Wolf” campaign is one we often refer to as a masterful example of a company turning a mundane topic into a captivating story. Over the course of this series, Christian Slater infiltrates a company from the mailroom to the boardroom and exposes poorly secured devices on the company’s network. By creating this series with all of the components of a Hollywood box office hit, HP was able to effectively educate users on the importance of device security.


Another great example of brand storytelling is Norton’s The Most Dangerous Town on the Internet. In short, to quote the film, they visited “some of the most dangerous places on the internet to find out where cybercrime goes to hide.” In the film, the documentarians are able to interview small-time scammers and well-known cybercriminals who’ve infiltrated Google, the US Army, NASA, and more. By creating this documentary, Norton wanted to share an honest look at data havens and the secrets they hide. The authenticity shines through as a refreshing take on cybercrime that not many competitors are willing to share. With over 6 million views on YouTube and awards from Cannes, it’s safe to say this story got the brand’s message across. The story is dark, ghastly, brutally candid, and impossible to forget.

To help create a strong connection with users, as a top brand development agency, we’ve worked with many cybersecurity firms to help them tell their stories in a unique and captivating way. These stories have helped demonstrate that their businesses aren’t just faceless entities; they’re real people working to solve real problems. 

Are you interested in working with a top cybersecurity marketing agency to help tell your story? Contact Us!

For many websites, organic traffic represents over half of their visitor volume. What’s scary, however, is that any company could lose the value of months (or even years) of consistent and diligent SEO work in mere seconds. The main culprit? Not resolving SEO issues in a timely manner. As companies and web traffic grow, it’s easy to ignore small SEO issues and add them to the ‘to-do’ list. Those SEO ‘to-dos,’ however, add up and can cause skyrocketing bounce rates and free-falling traffic. As a marketing data analytics firm, we’ve assisted countless companies with their SEO issues, helping to prevent ranking, conversion, and sales losses. 

Google Search Console

As a content marketing analytics company, we rely heavily on Google Search Console, as it reveals so much of what’s going on with your site’s traffic. Given that it is such an incredibly powerful tool, it can be overwhelming to know what to look for without help from a marketing data analytics firm. Here are a few things you can find in Google Search Console that are invaluable for troubleshooting your organic search traffic:

  • Site errors and warnings 
  • Search queries that help your site appear in search results
  • A list of internal and external pages that link to your website
  • Crawl rate and when Google accesses your site

Although not comprehensive, these metrics are a fantastic first step to properly diagnosing any organic search issues you might be having. If your car breaks down, the first place you would look is under the hood. If your organic traffic begins to break down, the first place you should look is Google Search Console.

Algorithm Changes

Every year, Google changes its algorithm over 600 times. Needless to say, it can be difficult to keep track of every change. As a marketing data analytics firm, we understand how important it is to keep track of each and every iteration, as it makes it possible to determine what changes you need to make and when. There are plenty of resources – like Moz, Search Engine Journal, and more – you can use to learn how changes will impact what Google is penalizing, why Google is making changes, and how you can stay on Google’s good side. If you begin to see a decline in your search traffic, you should review these resources to ensure your website is compliant with Google’s policies.  

Quality of Content

As a key focal point for Google’s algorithm, they have worked to prevent low-quality and thin content from appearing in search results. In short, search engines work to provide the results that best match the search intent of a user. If you want to rank highly, you have to convince search engines you’re answering the questions of users. With that, we live by a simple principle when it comes to organic search traffic: Content Is King. Ensure the content you are posting answers prospect’s questions, utilizes strong H1s and H2s, leverages strong supporting imagery (don’t forget alt. text!), and isn’t stuffed with unnecessary keywords.

Inbound Linking

Having inbound links is one of the most valuable ways to signal to Google that your website is high-quality and authoritative. In short, an inbound link is a link from another website to yours.  Although highly valued in Google’s organic search algorithm, the tricky part about inbound links is that you have very little direct control over them. Should you see a decline in your organic and/or referral traffic, using link checkers like Smallseotools and majestic is a great way to determine if there has been an inbound link decline for your website. If this is the case, a couple of ways you can strengthen your inbound linking strategy is by writing guest posts on websites and creating valuable original content that other writers can use.

Sudden drops in any traffic channel are scary. Given that organic traffic is composed of high-intent users, it can be even more concerning, as it means fewer conversions and revenue. Should this ever happen to you, avoid panicking. At the end of the day, it’ll likely be something easily identifiable and can be remedied quickly in-house or with the help of a marketing data analytics firm.

Interested in working with a content marketing analytics company to help troubleshoot your organic search traffic? Contact Us!

As a digital design agency, we know that the average person spends 3 – 5 hours a day on their mobile device! Over 20% of people check their phones every few minutes and over 50% of users look at their phones a few times an hour. Ever advancing apps and functionality are allowing people to transition almost any aspect of their life into digital devices. Order takeout? Sign a document on the go? Even adjust your thermostat. As a digital design agency, we’ve seen the increasing need for mobile-first web design. As mobile usage spikes by the day, hour, and even minute, a seamless mobile experience has become increasingly critical.

Responsive text is a no-brainer, your website copy will need to reformat to be visible and easily readable. But, to add a layer of complication to web design, images and illustrations must also work across all types of devices. With this in mind, designing websites and illustrations often turn into a puzzle, where elements must shift from wider pages to fit skinnier pages and vice versa. Before diving into a few of the benefits of mobile-optimized websites and illustrations, it’s important to first understand the two main ways you can build your site to work for multiple devices.

Responsive Design vs. Adaptive Design

Simply put, adaptive web design relies on static layouts that detect the size of the target screen and load the appropriate layout for it. We typically recommend designing adaptive sites for six common screen widths: 320, 480, 760, 960, 1200, 1600. However, technology companies are always debuting new devices with new screen sizes. Conversely, responsive web design is a dynamic design method that adapts to whatever screen – no matter the size – an individual is using. More specifically, responsive design uses CSS queries to change screen width, height, display type, etc. to adapt to the needs of a target device. As a digital design agency, we recommend a responsive design for a more fluid user experience.

Now that you have a better understanding of the main ways to adapt your site to multiple devices, keep reading to understand a couple of benefits you may not expect of mobile-optimized websites and illustrations.

SEO Benefits

Many familiar with Google’s SEO practices know that there are three major steps to how it’s algorithm works: Crawling, Indexing, and Ranking. While all three are incredibly valuable components to understand, indexing is the most relevant for the purpose of this conversation. In short, indexing is Google’s process of storing the information and content they’ve deemed relevant for users. Since Google recognizes that most of its users are on mobile devices, they have shifted toward mobile-first indexing, which means Google ranks pages, structured data, and snippets from mobile pages of websites instead of desktop pages.

A key part of this process involves images and illustrations. In the past, many websites have blocked certain illustrations from showing on non-desktop devices. Therefore, Google can’t index these illustrations as valuable content to a user. However, as a digital design agency, we know that Google’s algorithm wants to see and categorize images and illustrations. By having a responsive web design, your website’s images can display on any device, making it easier for your website to rank in Google’s top organic search results. 

Visual Triggers

For better or for worse, a large percentage of people comprehend and perceive images faster than words. Generally speaking, people are better able to perceive visual marks and process data when transformed into images. Additionally, almost 80% of users scan any new page they encounter, whereas 16% read word-for-word. Whether users are scanning or reading word-for-word –  images, illustrations, and infographics are incredibly important. Not to be cliché, but a picture truly can be worth a thousand words.

When viewing the information above, which drew your eye first, the graph, or the block of text? This question should always be asked when formatting content on a webpage, as we know that the user’s eyes are more easily drawn to illustrations than words. However, it’s important to note that images can be overdone. Adding too many images can be counterproductive, as it can create visual overkill. An experienced digital design agency, like Bluetext, can help make sure your images are helpful, relevant, and transferable between device types.


Images, illustrations, and infographics all visually communicate ideas and leave cumulative impressions on visitors to your website. By using them, you can create an immersive, empathetic, and humanized sense of context for users. An immersive experience can truly set your company apart from competitors and should be available to a user regardless of the viewing device. With mobile making up almost 60% of internet traffic, mobile-optimized sites and illustrations are necessary to ensure the user experience is fluid, attractive, and usable, no matter the device a visitor is using.

Interested in working with a digital design agency to help with your mobile experience? Contact Us!



In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users see brands and companies as groups of real people working to solve real issues rather than faceless entities. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! In fact, 50% of B2B buyers are more likely to buy if they can connect emotionally with the brand they’re buying from. 

As a leading branding firm, we’ve worked with countless companies to use brand storytelling as a way to humanize and socialize their messaging. Keep reading to learn more about how B2B companies have used storytelling to humanize their messages and how a leading branding firm, like Bluetext, can help you craft yours.  

Hewlett Packard

Many B2B companies run into the same issue when crafting their brand’s story: density. For many enterprises, educating users on their products and services can seem daunting – but it doesn’t have to be. In their “The Wolf” video, HP addresses a topic that, to many, is seemingly dry and unexciting. With thoughtful execution, however, HP was able to create an attention-grabbing and informative video with Hollywood’s favorite good vs. evil plotline. By creating this short film, HP was able to engage with their audience and create a malicious character that represents the issues companies without printer security face.

With a leading branding firm, companies can work to not only get their brand’s story and message in front of the right people at the right time, but they can do it in a way that grabs the prospect’s attention.


When Paya – a revolutionary payment solution software company –  needed a leading branding firm to help refresh their visual strategy, brand ecosystem, and CVI, they turned to Bluetext. As a part of this brand evolution, Bluetext and Paya worked together to highlight Paya’s mission and goals, through the eyes of their star team. 

By introducing their various offices, employees, and everything in between, this story gives users a look past Paya as a corporation and demonstrates the motivated and gifted individuals working together to solve various customer problems. By exemplifying their strong corporate culture, businesses further found Paya as a reliable and trusted partner.


Varonis turned to Bluetext to help position the company with C-level executives who are unaware of their enterprise risk by not leveraging solutions to understand who has access to the data their enterprise relies on. Together, Bluetext and Varonis created a two-part campaign to highlight enterprise exposure of sensitive information and to educate executives on insider threats.

By infusing these campaigns with humor, our teams were able to elicit a positive response from viewers, while staying true to the principles of Varonis’ overarching message.


For new brands especially, finding the right story to tell can be very difficult. B2B storytelling doesn’t always need to be real. Zendesk, for example, created a fake, semi-grungy band named “Zendesk Alternative” and even created a website for the band. By using this direction, Zendesk was able to bring more users to their website and further educate them on the problems Zendesk is solving. This approach, although certainly nontraditional, was widely appreciated by users for being so out of the box and unexpected.

With thoughtfully planned out and carefully executed campaigns, we’ve been a part of some of the biggest successes in brand storytelling. A good story is multi-layered and lets your audience know more about your brand and what it stands for. By sharing your brand’s story, you let your current and future customers see your company as a group of hard-working, motivated people who are committed to solving inefficiencies and business problems. 

Interested in working with a leading branding agency to help tell your story? Contact Us!


As the world becomes increasingly digital, having a professional, user-friendly website is now more important than ever. With countless options for building or overhauling a website, picking the right content management system or DC digital web design agency can seem overwhelming. Don’t panic, Bluetext is here to provide expert advice to all decisions that go into building your digital ecosystem. As a top DC digital web design agency, with teams of Drupal and WordPress development experts, Bluetext has worked with countless client’s to build high-quality, easy-to-navigate websites. Our teams of user experience and user interface specialists take many things into consideration when building a website; however, navigation is always a top priority. 94% of web users report easy navigation is the most important feature when evaluating a website. As an experienced DC digital web design agency, we’ve been able to test why and how logical website navigation is critical. Here are four ways to make sure your website is as intuitive as possible.   

1. Keep Things Orderly

In creating a new website, the order of information on a page can make or break the user experience. People tend to best recall the first and last items in a series and forget the information in the middle – this is known as the primacy and recency effect. For this reason, the most important information should be included in the hero zone of a website. The hero zone, in other words, can be best equated to an elevator pitch – a short description of your idea, product, or company that briefly explains your concept in such a way that any viewer can quickly understand it.


2. Remain Consistent

By 2027, there will be more than 41 billion IoT devices around the world. The increased volume of IoT devices means more individuals around the world will be accessing the web through a wider range of devices. As a DC digital web design agency, we’ve seen the increased importance of creating responsive websites that automatically scale to device type but remain consistent in general structure. Menu systems often become crowded and confusing as screen widths decrease to tablet and mobile devices.  Digital design agencies can help overcome this obstacle by recognizing the critical breakpoints in your site’s design and implementing menu structures optimized for tablet and mobile screens of all generations. By keeping this consistency in structure and navigation across devices, users will become more familiar with and loyal to your website and brand.

3. Limit Menu Items

To ensure a website is easy-to-use and navigate, the structure is essential. For example, listing each page separately in a navigation header creates an overwhelming and near impossible user journey. Your sitemap should act as a foundation, with the most important items laying the building blocks for secondary pages. By systematically creating a logical sitemap utilizing primary and secondary navigation, you can create a fluid user experience that allows users to find exactly what they need with ease. As a DC digital web design agency, we have access to and frequently use site map testing tools, such as Treejack, to evaluate the findability of topics on a website. Not to mention, creating a logical, hierarchical sitemap makes it much easier to produce an XML sitemap, which is pivotal for SEO.  

4. Test. Test. Test.

A/B testing website navigation is the only way to truly take the guesswork out of website optimization. As a DC digital web design agency, our Drupal and WordPress development experts have seen first hand the benefits of A/B testing. With proper testing, website navigation changes can be data-driven. Conversations surrounding those changes then shift from “I think” to “I know.” Although A/B testing can be employed to answer one-off questions, it should be continually used to improve metrics, such as conversion rate, over time. 

In building or redoing a website, intuitive navigation design should always be a top priority to ensure users don’t require instruction or trial and error to move around the site. By using the navigation best practices mentioned above, you’ll have taken a great first step towards better engagement and higher conversion rates on your website by enhancing overall user experience. To learn more about our processes and to see our work, check out our case studies.


If you’re looking to hire a DC digital web design agency with Drupal and WordPress development experts, see what Bluetext can do for you.

When it comes to building or remodeling your company’s website, partnering with a top website design firm is essential. By hiring a leading website design firm, you get to work directly with experts, maximize the utility of your team’s resources, get access to the latest technology, and so much more. Having a professional, user-friendly website can make all the difference when it comes to acquiring new clients and retaining old ones. Prospective customers will appreciate an enhanced user experience and will be reassured by the legitimacy of your company. Read Bluetext’s top 4 reasons to work with an expert website design firm.

1. Make a Lasting First Impression

At Bluetext, each website we build or remodel goes through a strict quality assurance process to ensure every page functions properly and looks perfect. Our team of coders, developers, and designers evaluate both the UI and UX of the site, validate all links and forms within the site, and ensure that each page follows brand guidelines – but that’s just to name a few of the steps in our process.

When it comes to your website, we know that first impressions are incredibly important. In fact, it only takes users 50 milliseconds to form an opinion on your website and decide if they will stay or leave. Not to mention, over 35% of users will leave a website if they find it unattractive. With a leading web agency, you can rest assured that your website will not only look good but is also easy to use. 

2. Optimize Your Website’s Loading Speed

One of the most essential ways to make a positive first impression on users is by having a website that loads quickly. As a website design firm, our team of web analysts will assist with file compression and code optimization, enhance time to first byte, evaluate HTTP requests, and everything else in between, ensuring that your site loads as fast as possible. 

About half of web users expect websites to load in less than two seconds and will leave if a website takes any longer than three. If your website drives $100,000 in revenue per day, increasing your loading speed by one second could help increase your daily revenue by 7%. A leading web agency will ensure that no potential customers are lost due to site speed.

3. Ensure Your Site’s Accessibility

At Bluetext, all engagements go through our team of accessibility experts to ensure you are publishing in compliance with the newest WCAG AAA standards. With well over half of the world on the internet, it’s vital to ensure that there are no barriers to access your website for individuals with any disability. 

4. Create a Successful Campaign

Through different channels such as social media, mobile applications, search engines, and display networks, businesses can get their names in front of countless users. Meeting the ever-changing requirements of those channels, however, has become increasingly difficult. Not to mention, most every country has different advertising requirements, adding another layer of complication for those interested in advertising outside of the United States. 

A website design firm, like Bluetext, can not only help you run global ad campaigns but can help you build the perfect landing page for users to see when they click on your ads.

If you’re looking to hire a leading web agency, see what Bluetext can do for you.

According to a recent study, 48% of people believe website design is the leading factor in a company’s credibility. Based on this assumption, it’s clear that having a professional website is incredibly important. With content management systems like WordPress and Drupal, it can seem like hiring a leading web agency is unnecessary. However, agencies like Bluetext offer the expertise of top drupal consultants, WordPress design experts, and countless other web specialists to create a seamless, designed to spec, website. Needless to say, hiring a leading web agency is essential to your website development journey. Read our top 5 reasons to hire a web agency:  

No Training Required

By hiring an agency, the added stress of finding, hiring, and onboarding new employees is eliminated. Often times, companies invest countless time, money, and energy to help train new employees, just to have them leave within a few years. By hiring a leading web agency,  clients get a qualified and accomplished team ready to start working from day one and for years to come.

Work Directly with Experts

Agencies bring talent who have extensive knowledge and experience in different areas of web design. Unlike many businesses, agencies have access to a wide array of specialists like SEO experts, designers, researchers, and everyone in between. These experts can use their in-depth knowledge to help generate and report on results, guaranteeing the success of any website design and development project.

Get Access to the Latest Technology

Analytics and web development tools are costly to use for large and small businesses alike. With so many possibilities on the market, training employees to use these tools adds an unnecessary cost to any business. Working with a leading web agency can help increase efficiency and performance by gaining access to the latest tools, services, and software in the industry.

Outside Perspective

Employees within a company often find it hard to bring completely new ideas or concepts to the table. By hiring a leading web agency to help with web design, businesses get a fresh set of eyes and a unique perspective. Not to mention, agencies bring experience and data-driven results that show what works and what doesn’t to help meet the goals of businesses in any industry.

Positive Results

Agencies are constantly building and maintaining many different types of websites. From prior experience, a leading web agency will know from the very start what a website requires to generate quality results. Additionally, an agency can continue to update websites to ensure the best tools and assets are in place for long-term growth and success.

Hiring a web agency has many benefits for any business. It’s important to hire an agency that can help you meet all of your goals so your business can work more efficiently. Whether it’s to save time and money or to take advantage of the latest tricks and tools, there are countless reasons to hire a leading web agency.

If you’re looking to hire a leading web agency, see what Bluetext can do for you today. To learn more about our processes and to see our work, check out our website.