CSC’s Nick Panayi and I presented at the 2015 Mid Atlantic Marketing Summit on the customer journey and how digital marketing technologies are continuing to evolve, personalize and empower this very effective demand generation platform. We drilled deep into CSC’s massive digital infrastructure that supports many of their journeys, and most importantly the Bluetext produced CSC Digital Briefing Center. Slide 56 shows some outstanding results.
The Mid Atlantic Marketing Summit is greater Washington’s largest annual symposium of thought leaders in marketing. The theme focused on emerging technologies and trends in marketing communications. Topics included: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, business development, and much more. This summit explored the disruptive technologies that are creating a major shift in how marketing and business development professionals reach their audiences and decision makers.
Bluetext Presents with CSC on Digital Customer Journey from Jason Siegel
and Nick Panayi, Head of Global Brand and Digital Marketing