“As an emerging player in the cybersecurity space, we needed to grab the market’s attention. Bluetext designed a campaign that was far better than we ever imagined and brought our story and capabilities to life. We wanted the ‘Mad Men’ of marketing and that’s what we got.”
Chris Rouland-CEO & Co-Founder of Phosphorus

Bringing Things to Life

Things are not always what they seem...to communicate the hidden vulnerability of unsuspecting objects Bluetext sketched menacing creatures to be brought to life with 3D animation.

“This campaign put a new, creative twist on an industry that is typically represented in a technical and traditional way. It was exactly what the industry was craving. ”
“The opportunity to bring the Phosphorus solution to life via a full-funnel campaign was an amazing experience for our team. We handled all aspects of the campaign including creative ideation, filming the commercial, developing a state-of-the-art landing page, and designing an event booth experience. We couldn’t be happier with the results.”
Jason Siegel-Bluetext Chief Creative Officer

Video Shoot

This shoot was wild! Using our very own Bluetext HQ as the location, we wrangled two days of shooting, three outstanding actors, and over 32 unique camera setups into one of our best looking creations to date. It’s not often that an office’s interior redecorating plan combines “tropical jungle”, “cyberpunk”, and “horror movie”, but our video producers nailed it. In order to bring our beastly Things to life, we composited them in Cinema 4D, executed a laser-focused shot list, motion tracked, rendered, and then sprinkled some final texturing and lighting effects in After Effects. The spider webs are real though!


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