Our Challenge

Enterprises are crawling with IoT devices. And the vulnerabilities they create? It’s one Thing after another. But with Phosphorus, enterprises can protect themselves from these beastly problems and eliminate the IoT security gap. To help tell this story, Bluetext created a corporate action-comedy, centering around a particular hero, The Thing Tamer, who shows up in a wild corporate office to save the day from menacing cyber beasts spawned from corrupted IoT devices.

“As an emerging player in the cybersecurity space, we needed to grab the market’s attention. Bluetext designed a campaign that was far better than we ever imagined and brought our story and capabilities to life. We wanted the ‘Mad Men’ of marketing and that’s what we got.”
Chris Rouland-CEO & Co-Founder of Phosphorus

Bringing Things to Life

Things are not always what they seem...to communicate the hidden vulnerability of unsuspecting objects Bluetext sketched menacing creatures to be brought to life with 3D animation.

TT-asset2
TT-asset3
“This campaign put a new, creative twist on an industry that is typically represented in a technical and traditional way. It was exactly what the industry was craving. ”
I7k81k-4
TT-asset5
TT-asset6

Visual Identity

The visual approach was inspired by a cyber Indiana Jones. It was meant to look gritty while also having a modern and high tech look and feel. The Black-Ink Widow and Spython creatures were created leveraging custom 3D art that turned ordinary, IoT devices like printers and security cameras into beasts.

“The opportunity to bring the Phosphorus solution to life via a full-funnel campaign was an amazing experience for our team. We handled all aspects of the campaign including creative ideation, filming the commercial, developing a state-of-the-art landing page, and designing an event booth experience. We couldn’t be happier with the results.”
Jason Siegel-Bluetext Chief Creative Officer
TT-asset7
TT-asset8
TT-asset9

It's A Jungle Out There

It's a wild day at the office when the Thing Tamer must save the day from menacing cyber beasts spawned from corrupted IoT devices.

Video Shoot

This shoot was wild! Using our very own Bluetext HQ as the location, we wrangled two days of shooting, three outstanding actors, and over 32 unique camera setups into one of our best looking creations to date. It’s not often that an office’s interior redecorating plan combines “tropical jungle”, “cyberpunk”, and “horror movie”, but our video producers nailed it. In order to bring our beastly Things to life, we composited them in Cinema 4D, executed a laser-focused shot list, motion tracked, rendered, and then sprinkled some final texturing and lighting effects in After Effects. The spider webs are real though!

BTS-TT-Thumbnail

Watch the Full Story

60s-Core-Thumbnail