Enterprises are crawling with IoT devices. And the vulnerabilities they create? It’s one Thing after another. But with Phosphorus, enterprises can protect themselves from these beastly problems and eliminate the IoT security gap. To help tell this story, Bluetext created a corporate action-comedy, centering around a particular hero, The Thing Tamer, who shows up in a wild corporate office to save the day from menacing cyber beasts spawned from corrupted IoT devices.
Bringing Things to Life
Things are not always what they seem...to communicate the hidden vulnerability of unsuspecting objects Bluetext sketched menacing creatures to be brought to life with 3D animation.
The visual approach was inspired by a cyber Indiana Jones. It was meant to look gritty while also having a modern and high tech look and feel. The Black-Ink Widow and Spython creatures were created leveraging custom 3D art that turned ordinary, IoT devices like printers and security cameras into beasts.
It's A Jungle Out There
It's a wild day at the office when the Thing Tamer must save the day from menacing cyber beasts spawned from corrupted IoT devices.
Creating The Tamer
The Thing Tamer is the hero that personifies Phosphorus. He’s a mix between a cybersecurity specialist and hero archetypes of Indiana Jones and Crocodile Dundee. Flashing an iconic fedora, a bullwhip made out of a Cat 5 cable, a pocket protector, and other cyber-wrangling equipment, The Thing Tamer is the ultimate adventure hero needed to take on our modern dark, digital wild.
This shoot was wild! Using our very own Bluetext HQ as the location, we wrangled two days of shooting, three outstanding actors, and over 32 unique camera setups into one of our best looking creations to date. It’s not often that an office’s interior redecorating plan combines “tropical jungle”, “cyberpunk”, and “horror movie”, but our video producers nailed it. In order to bring our beastly Things to life, we composited them in Cinema 4D, executed a laser-focused shot list, motion tracked, rendered, and then sprinkled some final texturing and lighting effects in After Effects. The spider webs are real though!