The world has changed dramatically with social media. Businesses are following suit. Salesforce found that 70 percent of brands are increasing their social media spend this coming year.
Social media isn’t just an alternative to traditional media—it’s turning the traditional model on its head. Since the beginning of the modern era, consumers made purchasing decisions based on the advertisements that they saw or heard. Today, it’s easier to connect with other consumers via social media and make better purchasing decisions by learning about their experiences with a product or service.
People expect brands to talk with them rather than at them. They no longer want brands that merely sell to them, but rather they prefer brands to entertain and inform them. In this new paradigm, influencers are a force to be reckoned with. Brands can strategically partner with the right personalities to spark organic conversations and seduce their followers.
Simply having even one influencer share your content across their social platforms can result in a huge surge in social reach and engagement. But how can we get an influencer to share our content to their large and loyal following?
In this Bluetext ebook, we frame out 6 ways to get influencers to share your content to their large and juicy audiences.