Today’s “need for speed” mantra is evident in everything we do. Your website is no exception. We all want everything to be instantly available at our fingertips – including our online experience. For websites, that means the faster the page speed, the better.  Top B2B Marketing Agencies have been working with their clients for the past decade to improve page speed, looking for all sorts of tricks and tips to reduce load time and improve response.  Some major players – including Akamai in the hosting space, Google’s AMP and Lightening from Facebook –  have developed significant technologies and innovations that are worth considering for your digital game plan.

A survey from Statistic Brain concluded that the average person’s attention span has fallen to 8.25 seconds down from 12 second in 2000. This statistic is projected to continue to decline. As a marketer, that means you have even less time to grab your audience’s attention before they’re on to the next shiny object.

Page speed is defined as the load time of one particular page on your website. Ideally, the site is completely rendered and ready to go on a screen within microseconds of someone typing in its URL and hitting enter. Does this seem like an impossible ask? The short answer is yes.  Since a feat such as this is borderline impossible in most cases, we’re forced to resort to more realistic metrics to achieve this lofty goal.

Here are the  top three reasons why lightning fast page speed is essential for the success of your organization’s website.

1) It’s all about the User

User experience is the number one priority. Without them, of course, your site is just a jumble of html that serves no purpose.  Site optimization is key and should be performed often.

  • Fast page load time means users will be able to quickly navigate the site, increasing pages per session, time on page, and (possibly) decreased bounce rate.
  • Better numbers for the metrics listed above mean better rankings from Google.
  • Referrals become more likely when a user has had a good experience on your site.

In today’s ultra-competitive marketplace, a positive user experience could easily be the edge between your site and someone else’s.

2) The Fast and the Mobile Friendly

Google expects a mobile page to render above the fold in one second or less. Since more than half of the 3.4 billion daily Google searches are done on mobile devices, it’s imperative to have a fast and mobile-friendly site. According to an experiment done by Moz, Google has indicated it may actually be measuring “time to first byte” (TTFB) — which is how long it takes the first byte of information to get from a server to a browser.

Now that you know what Google’s looking for, there are numerous tools to help pinpoint where improvements could be made on a site’s backend. At Bluetext, we like to take out any guesswork and get our insights straight from Google. Put any URL into Google’s PageSpeed Insights tool and it provides recommended fixes, as well as a speed score on both mobile and desktop.

3) Page Speed + Stellar CTA = Increased # of Conversions

It’s been proven that page speed has a direct correlation to the number of conversions as long as it’s paired with an enticing Call to Action (CTA).  For example, if a user wants to download a white paper but has to wait for the page to load, that user will lose interest and most likely leave the site. For businesses, that means a prospect is bouncing and may be lost for good.

Every second counts. Don’t wait, start optimizing your site speed today because if you’re not recognizing the need for speed, you might as well go home. For more tips on making a great first impression? Click here:

Need help speeding up your digital platform to get the performance you want ?  Contact us