Ok, admit it. Marketing these days feels like high school. The cool kids are throwing around new terms every day. As you sit in meetings, meet with agencies and follow “thought leaders” on Twitter, someone uses a new term and you have no idea what it means but don’t want to raise your hand to admit it. You finally feel confident when someone talks about a responsive website, and then they start talking about adaptive response…UGH!
It’s ok. The web, content marketing, digital, inbound, lead scoring, social…they are all changing so fast it is very hard to keep up.
Don’t despair. Here it is. The “I’m No Dummy Guide to Marketing Lingo.” A list of terms that get thrown around all the time that we all wish we knew.
Go ahead…Print it out…Post it on your door… turn it into your own little study guide. You will feel like the smartest kid in class in no time. And let us know if terms are missing as new ones are emerging every day.