Something has happened on the way to marketing automation domination: brands are realizing that they didn’t have as much content as they believed; had a large quantity of content that was low quality; or burned through its content reserve and lacked the time, focus or resources to maintain the required pace of content creation. Out of this realization we are starting to see startups and even established players develop tools to automate content creation and delivery.

My latest PR Week Hub Comms article looks at the key role content automation may plan for companies seeking to maximize the ROI marketing automation can deliver.