Jason Siegel is a founding partner of Bluetext and his achievements in the digital and design arena have made him a highly sought after speaker and provided great exposure for him, his clients, and the Bluetext organization. He is widely recognized as a pioneer in web design, creative communications and interactive strategies. His award-winning campaigns for major companies, non-profits and trade associations have earned him virtually every award in the creative design arena.
In 1998 Siegel founded Internet Gravity out of his college dorm room which led to Yahoo’s College Web Designer of the Year award. Siegel has launched breakthrough marketing technologies and digital media strategies including the first large-scale mobile app for the 2008 presidential inauguration– named App of the Week by The New York Times– and augmented reality campaigns for major technology brands.
He learned that the web was a level playing field for anyone with a computer and a creative mind. Five years later he sold Internet Gravity to a top 10 global PR agency.
Jason’s tenure was highlighted by incredible growth and amazing projects, including a mobile experience for the 2009 Obama Inauguration that was NYT App of the Week and received a National WEBBY Award.
His entrepreneurial spirit led him to found UFollowUp, a marketing automation software company, in 2002. He successfully sold UFollowUp to Lasso CRM in 2012. These two tracks enabled him to found Bluetext in 2011, one of the fastest growing agencies in the region. In September 2013 Jason was honored with the ”40 Under 40” award by the Direct Marketing Association.
Jason was inspired early on by great artists like MC Escher, Chuck Close, KRS-One, and then in college specifically by the manager of his University’s Design and Publications department who encouraged him to hang out his own shingle – controlling his own destiny. Today, the wild imaginations of his three children, his talented co-workers, and the rapid pace of the evolution of devices and the human interfaces for them–things like Wearable Computing that takes interface design to the next level—keep him inspired. In fact, Jason believes Responsive Design and Wearable Computing trends will drive an interface revolution in the government. He predicts that true responsive design will be implemented government-wide, leading to massive financial efficiencies for all.
Siegel cites his Obama Inauguration App as a key career and industry achievement. This app won Webby Mobile App of the Year, AdAge Top 10 App, NY Times App of the Week, and put Jason on the national media front when he was interviewed on ABC News w/Charles Gibson during Inauguration weekend.
Siegel has an exceptional record for client service with expertise in User Experience, Digital Integration, Branding, Web Strategy, Email marketing and Interactive Advertising. Blue chip companies are working with Jason and his teams, including Google, Intel, Georgia Pacific, and many more.
In addition, Jason advises some of today’s hottest start-up companies as well, being on the Advisory board for PointAbout, DLC Solutions, and PublicRelay, and as a strategic Angel investor for startup Guide.
Streaming vs Cable: Who Wins? BoomBust w/Jason Siegel Chief Digital Offer of Bluetext from Bluetext on Vimeo.