It’s no secret that any business striving for success has to find a way to differentiate themselves from their competition. The same goes for companies operating in the government contracting arena, where players big, small, old, and new, are all looking for ways to get their messages into the market uniquely.
I know what you’re thinking… so much easier said than done, right? Well, what if I told you that a solid and effective brand story is one of the most critical ingredients of a government contractor’s success? And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals?
Now that I’ve got your attention, keep reading to learn more about why brand storytelling is so critical in government contracting, and just what Bluetext can do for you.
So, why exactly should I care about brand storytelling?
The reality of the situation is that without a strong brand story, many government services providers look exactly alike. Strong brand storytelling can make a government contractor stand out and come to stand for something valuable to all of the stakeholders. In a trust-based industry like government contracting, a resonant message can both attract and motivate buyers to conduct business with your company.
In a world so focused on numbers, proposals, minimizing risk and technical requirements, it can be easy to forget that your buyers are still human! Yes, they want to understand your company, services, and products and see those fancy charts and data, but they also want to relate. Most proposals are going to have very similar data, and after so many they all seem the same. What won’t be the same is the emotion tied to your company‘s proposal — if you tell your story right. Customers need to recognize your brand and trust that you are the right organization to fulfill their contracts in the long term.
That’s where brand storytelling comes in to help.
Studies show that humans actually rely heavily on our subconscious feelings to make decisions and that we respond positively to the impact of stories. That’s why storytelling is such a powerful tool to help evoke positive emotions around your brand and facilitate connections with your audience. When your audience connects with your story, they will pay attention longer, want to learn more, and be more trusting of your brand.
Storytelling that is consistent with your brand allows your audience to see the how and why behind your products or services. It allows them to be enticed by your company without being explicitly aware that they were in a sales pitch. Across any industry, tolerance is low for gimmicky sales ploys. However, there is attention bandwidth to be gained for a corporate responsibility and clear values. Companies who get this right are companies who win government contracts.
Okay, I’m in. But how do I get my brand storytelling right?
As a top brand development agency, we’ve worked across industries to learn the most effective ways to tell unique brand stories. We have worked with countless government contracting firms to help them tell their stories in a way that captivates audiences, leads to real, tangible business results, and establishes them as a trusted partner who can solve real-world problems.
Check out a few of our favorite examples of storytelling in government contracting below:
Convinced? Contact Us if you’re ready to work with a government contracting marketing firm to help tell your story.