When Finite State, one of the hottest new start-ups in the cybersecurity market needed a strong visual identity and a website for its launch at Black Hat this year, it turned to Bluetext. Finite State has the first comprehensive and proactive cyber solution to the growth of IoT, which has quickly become a significant security challenge across enterprise networks. Bluetext developed a graphic approach that draws themes and connections across the business landscape, and a new website approach that educates the audience on the IoT threat while differentiating Finite State’s solution for the market.