Former Eloqua CEO Joy Payne tells Bluetext’s Buzz Lounge that 2015 is the year for sales and marketing to work closely together to fully understand the buyer’s journey in order for marketing to develop the best content for every step of the process. Joe explains that buyers want to facilitate their own journey, and so finding the right content when they need it is essential.
Recent Posts
September 14, 2023
The One That Got Away: Optimizing Your Retargeting Campaigns
September 14, 2023
Triumphing in a World of Technological Disruption: CMO Stephen Carroll on Digital Doorways
September 12, 2023