VMware—whose virtualized desktops and other cloud-based services can bring great efficiencies to government agencies—wanted a web-based primer for members of Congress and other policymakers on how VMware can help deliver those savings. Bluetext designed an innovative digital microsite called GovForward.com.
The campaign tells the story of efficiencies in the programs that most affect constituents: Defense; Health Care; Education; Energy; Innovation; Mobility; and Cyber-Security. The scroll-down site has links to case studies throughout. The result is a communications tool that reaches across the government sector with strong messages about cost savings.