![](https://bluetext.com/wp-content/uploads/2022/09/VMWare-Bluetext.jpeg)
Persona-Based Campaign
The campaign tells the story of efficiencies in the programs that most affect constituents: Defense; Health Care; Education; Energy; Innovation; Mobility; and Cyber-Security. The scroll-down site has links to case studies throughout. The result is a communications tool that reaches across the government sector with strong messages about cost savings.
![vmware-web-0](https://bluetext.com/wp-content/uploads/2022/09/vmware-web-0.jpeg)
![vmware-web-1-1](https://bluetext.com/wp-content/uploads/2022/09/vmware-web-1-1.jpeg)
![vmware-web-3](https://bluetext.com/wp-content/uploads/2022/09/vmware-web-3.jpeg)
![vmware1](https://bluetext.com/wp-content/uploads/2022/09/vmware1-1.jpeg)