Super Bowl PR for a World-Class Client

When Vidsys helped to secure Super Bowl LI in Houston, Bluetext developed an aggressive public relations program that included thought leadership, proactive pitching, bylined articles in key publications and custom social media and graphics to promote Vidsys’ involvement in the most watched sporting event in history. Fox Sports announced that Super Bowl LI attracted a total audience of 172 million, more viewers than any other program in U.S. television history.

Super Bowl Sized Coverage

Bluetext PR secured the following media coverage

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You're being watched: Super Bowl security includes constant monitoring
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Security Solutions 'Years in the Making' Were Central at Super Bowl LI
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This local security company is headed to the Super Bowl
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Vidsys to work with City of Houston to provide security for Super Bowl
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Dozens of surveillance cameras keep an eye on this Super Bowl
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15 ways American football is tackling the high-tech field

Increasing Engagement Through Graphics

Bluetext created custom graphics for Vidsys’ social media platforms to increase engagement and maximize space for important information. Snackable graphics provide an improved engagement rate and increase across all platforms, and resulted in significant sharing and re-posting as well as a gain in Twitter and LinkedIn followers. It also allows us to more effectively promote video content we created for the campaign.

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Increasing Share of Voice

Bluetext developed an aggressive public relations program that includes thought leadership, proactive pitching, bylined articles in key publications and opportunistic outreach that plays off of the news and large events.

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