Our Challenge
Vidsys is the leading global software technology manufacturer of Physical and Converged Security Information Management software that supports security efforts for some of the most complex, high-stake events in the world. As Vidsys has evolved from a physical security provider to offering data-driven and smart city solutions such as transportation and supply chain management, it needed to bring its marketing program up to the next level to position itself in front of global customers and drive new revenues. It turned to Bluetext to support its new messaging through a targeted public relations, content and social media strategy.
Super Bowl PR for a World-Class Client
When Vidsys helped to secure Super Bowl LI in Houston, Bluetext developed an aggressive public relations program that included thought leadership, proactive pitching, bylined articles in key publications and custom social media and graphics to promote Vidsys’ involvement in the most watched sporting event in history. Fox Sports announced that Super Bowl LI attracted a total audience of 172 million, more viewers than any other program in U.S. television history.
Super Bowl Sized Coverage
Bluetext PR secured the following media coverage
You're being watched: Super Bowl security includes constant monitoring
Security Solutions 'Years in the Making' Were Central at Super Bowl LI
This local security company is headed to the Super Bowl
Vidsys to work with City of Houston to provide security for Super Bowl
Dozens of surveillance cameras keep an eye on this Super Bowl
15 ways American football is tackling the high-tech field
Increasing Engagement Through Graphics
Bluetext created custom graphics for Vidsys’ social media platforms to increase engagement and maximize space for important information. Snackable graphics provide an improved engagement rate and increase across all platforms, and resulted in significant sharing and re-posting as well as a gain in Twitter and LinkedIn followers. It also allows us to more effectively promote video content we created for the campaign.
Increasing Share of Voice
Bluetext developed an aggressive public relations program that includes thought leadership, proactive pitching, bylined articles in key publications and opportunistic outreach that plays off of the news and large events.
