Our Challenge
VectorNav’s embedded navigation products are unmatched by competitors’ performance in even the most challenging conditions. Bluetext set out to elevate the messaging, brand, and website to mirror the top-notch technology.
Embedded Navigation Solutions for the Most Challenging Conditions
Branding
A result of in-depth creative discovery, the new VectorNav brand emerged bold and striking. The logo brand symbol serves as a featured design element alongside key art, produced with three-dimensional models comprised of triangular line art as a nod to the technology.
Website
Sitefinity powers the new VectorNav.com CMS. The information architecture highlights a suite of products and unique applications. This website serves as a powerful marketing and sales tool, complete with custom artwork, user login personalization, and an eCommerce cart.
Collateral
After a full rebrand process, the new VectorNav brand was applied to a full stationery system and collateral templates, including a case study, datasheet, brochure spread, and PowerPoint template. The brand was later extended to digital and print ads, as well as trade show booth designs.
