Embedded Navigation Solutions for the Most Challenging Conditions
Branding
A result of in-depth creative discovery, the new VectorNav brand emerged bold and striking. The logo brand symbol serves as a featured design element alongside key art, produced with three-dimensional models comprised of triangular line art as a nod to the technology.
![vnav_logo](https://bluetext.com/wp-content/uploads/2022/09/vnav_logo.png)
![vnav_logo](https://bluetext.com/wp-content/uploads/2022/09/vnav_logo.png)
Website
Sitefinity powers the new VectorNav.com CMS. The information architecture highlights a suite of products and unique applications. This website serves as a powerful marketing and sales tool, complete with custom artwork, user login personalization, and an eCommerce cart.
![VectorNav-HofScreens](https://bluetext.com/wp-content/uploads/2022/09/VectorNav-HofScreens.jpg)
![VectorNav-HofScreens](https://bluetext.com/wp-content/uploads/2022/09/VectorNav-HofScreens.jpg)
![VectorNav_002_mobiles](https://bluetext.com/wp-content/uploads/2022/09/VectorNav_002_mobiles.jpg)
![VectorNav_002_mobiles](https://bluetext.com/wp-content/uploads/2022/09/VectorNav_002_mobiles.jpg)
Collateral
After a full rebrand process, the new VectorNav brand was applied to a full stationery system and collateral templates, including a case study, datasheet, brochure spread, and PowerPoint template. The brand was later extended to digital and print ads, as well as trade show booth designs.
![Photorealistic Magazine MockUp](https://bluetext.com/wp-content/uploads/2022/09/Photorealistic-Magazine-MockUp.jpg)
![Photorealistic Magazine MockUp](https://bluetext.com/wp-content/uploads/2022/09/Photorealistic-Magazine-MockUp.jpg)
![VectorNav-pages](https://bluetext.com/wp-content/uploads/2022/09/VectorNav-pages.jpg)
![VectorNav-pages](https://bluetext.com/wp-content/uploads/2022/09/VectorNav-pages.jpg)
![Group 2](https://bluetext.com/wp-content/uploads/2022/09/Group-2.jpg)
![Group 2](https://bluetext.com/wp-content/uploads/2022/09/Group-2.jpg)
![Perspective Business Cards MockUp 2](https://bluetext.com/wp-content/uploads/2022/09/Perspective-Business-Cards-MockUp-2-scaled.jpg)
![Perspective Business Cards MockUp 2](https://bluetext.com/wp-content/uploads/2022/09/Perspective-Business-Cards-MockUp-2-scaled.jpg)
![Letterhead_BusinessCard_mockup](https://bluetext.com/wp-content/uploads/2022/09/Letterhead_BusinessCard_mockup.jpg)
![Letterhead_BusinessCard_mockup](https://bluetext.com/wp-content/uploads/2022/09/Letterhead_BusinessCard_mockup.jpg)
![VectorNav](https://bluetext.com/wp-content/uploads/2022/09/VectorNav.jpg)
![VectorNav](https://bluetext.com/wp-content/uploads/2022/09/VectorNav.jpg)