VectorNav’s embedded navigation products are unmatched by competitors’ performance in even the most challenging conditions. Bluetext set out to elevate the messaging, brand, and website to mirror the top-notch technology.
Embedded Navigation Solutions for the Most Challenging Conditions
A result of in-depth creative discovery, the new VectorNav brand emerged bold and striking. The logo brand symbol serves as a featured design element alongside key art, produced with three-dimensional models comprised of triangular line art as a nod to the technology.
Sitefinity powers the new VectorNav.com CMS. The information architecture highlights a suite of products and unique applications. This website serves as a powerful marketing and sales tool, complete with custom artwork, user login personalization, and an eCommerce cart.
After a full rebrand process, the new VectorNav brand was applied to a full stationery system and collateral templates, including a case study, datasheet, brochure spread, and PowerPoint template. The brand was later extended to digital and print ads, as well as trade show booth designs.