Our Challenge

Varonis turned to Bluetext to help position the company with C-level executives who are unaware of the potential risk they are placing on their enterprises by not leveraging solutions to understand who has access to the unstructured and human-generated data that their enterprise relies on. Bluetext developed a two-part campaign, first highlighting the exposure of sensitive information, and second educating executives about insider threats.

Highly Targeted for High Visibility

The branding campaign introduced Varonis to a wide audience of people across the enterprise. C-level executives across Fortune 1000 companies were targeted, with ads running across websites like CNN, The New York Times, Bloomberg, Washington Post, and more. A combination of performance/audience targeting and contextual placement was leveraged in order to reach the right people.

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"Find the Insider" Campaign

The campaign served to generate brand awareness through engagement and video completions and drive a qualified audience to the landing page for lead generation. Overall, the campaign generated a click-thru rate and video completion rate that is above the industry benchmark.

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