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Highly Targeted for High Visibility
The branding campaign introduced Varonis to a wide audience of people across the enterprise. C-level executives across Fortune 1000 companies were targeted, with ads running across websites like CNN, The New York Times, Bloomberg, Washington Post, and more. A combination of performance/audience targeting and contextual placement was leveraged in order to reach the right people.
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"Find the Insider" Campaign
The campaign served to generate brand awareness through engagement and video completions and drive a qualified audience to the landing page for lead generation. Overall, the campaign generated a click-thru rate and video completion rate that is above the industry benchmark.
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