Founded in 1989, SOSi is the largest private, family-owned and operated technology and services integrator in the aerospace, defense, and government services industry. The SOSi team was looking for a way to modernize their brand and expand their online presence while maintaining some key elements of their existing CVI. To build out the existing brand, the Bluetext team engaged SOSi in a full discovery process, including group and individual messaging interviews, and a logo & creative exploration.
Bluetext created a comprehensive brand identity that informed both website and collateral design. Bluetext identified SOSi’s key collateral pieces and designed scalable collateral templates that explored different ways of expressing SOSi’s identity. Each piece succinctly communicates the SOSi brand message while incorporating unique brand elements.
Bluetext took the findings from the discovery phase of the project and translated SOSi’s unique identity and tone of voice into a website that highlights SOSi’s extensive capabilities while serving as a lead generation tool. Bluetext worked closely with SOSi to develop content for each page of the website, ensuring that the site maintained consistency while intuitively servicing users’ needs.