Our Challenge
Following the pandemic, SonicWall needed a high-impact substitute to their annual in-person event that delivered the same engagement and business value. SonicWall entrusted Bluetext with everything event-related, including specialized event branding, digital event platform design and development, analytics tracking, over thirty fully produced videos, registrant acquisition support, and so much more.
Virtual Platform Built For Success
Bluetext and SonicWall engineered a sensational means to launch true company momentum amidst a trying business environment. Boundless 2020 provided that platform and connection at a time when the cybersecurity industry needed it most. From engaging guest speakers, industry partnerships and live Q&A sales sessions the virtual platform seamlessly housed it all.
Outstanding Outcomes
In a pivot to virtual, SonicWall held its largest ever global partner and reseller event
SonicWall Boundless 2020 was the biggest virtual event in SonicWall's history, posting a company record of 6,251 global registrants and a 135% increase in attendance over SonicWall’s previous high-mark partner event.
Registrants
Live Attendees Worldwide
Day Two Return Attendees
Social Media Engagements
Industry Leading Speakers
In addition to working with Col. Chris Hadfield, the first Canadian commander of the International Space Station to host the Boundless-themed event, Bluetext helped SonicWall to bring in big industry speakers like security analyst and friendly hacker Keren Elazari, cybersecurity icon Bruce Schneier; award-winning author and security expert John Sileo; and a compelling CXO roundtable that explored the changing security perimeter.
