Redesigning the Sales Messaging Platform for an Environmentally Conscious Software Firm
Demand/Lead Generation, Messaging & Positioning, Product Design & Development
In response to today’s increasingly responsive world, Silvics turned to Bluetext for a solution to better convey the benefits of its products and services to its target key personas. Bluetext created a brand strategy to redesign the Silvics user experience and place Silvics in a unique selling position within the market. Through the development of a sales enablement toolkit and promotional video, Silvics is set to deliver a new and improved product GUI to its target user base.