Our Challenge

Since 2008, SemaConnect has been providing electric vehicle charging, making the EV revolution accessible to everyone. With new products on the horizon and a goal to push into new markets, SemaConnect came to Bluetext for a full brand refresh to establish itself as the go-to EV charging solution. In addition to the brand new website featuring the updated brand, Bluetext was tasked with redesigning a consumer-facing mobile app by providing new UX workflows for the application.

Branding Made for Merger

Prior to launching the updated brand, SemaConnect was acquired by Blink Charging. Our team had to pivot rapidly and update the logo and color scheme to jive with the new parent company.

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“We are so appreciative of all of the hard work and effort the Bluetext team clearly put into the project. The new website looks amazing and our whole company is incredibly excited for this new phase of SemaConnect’s growth.”
VP Marketing-SemaConnect
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Energized User Experience

With acquisition smoothly underway the new SemaConnect website launch went ahead as planned thanks to the hard work of the Bluetext team. In addition to the brand new website featuring the updated brand, Bluetext was tasked with redesigning a consumer-facing mobile app by providing new UX workflows for the application.

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