Securonix delivers a next-generation security analytics and operation platform for the modern era of big data and cyber threats. They came to Bluetext to evolve their brand and website into a completely new iteration. Bluetext delivered a reinvigorated logo, brand, and messaging, followed by a complete website redesign with a particular focus on UX and lead generation.
A Brand With Edge
With a renewed messaging platform for a company that "Breaks the Rules", Bluetext knew it had to deliver a logo and brand identity with an equally vibrant and cutting-edge attitude. The new logo and brand identity played on the sharp angles of the 'X' and ability to protect from all angles.
Unparalleled UX Strategy
Bluetext worked tirelessly with the Securonix team to identify a strategic content strategy that would inform the new user experience design. Custom components with zoom features were developed to ensure that detailed diagrams, product screenshots, and data visualizations were available and comprehensible. The new UX design was developed with both the end-user as well as the content administrator in mind, allowing for easy updates to the website framework and content.
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Readily Responsive Design
One of the major components to the rebuild of the Securonix website was to ensure every part of the website looked and worked seamlessly on various mobile devices across multiple browsers. Bluetext did extensive regression and cross-browser testing to ensure all pages and functionality were rendered and functioned as intended.