Our Challenge
SCP Health is a premier healthcare staffing and operations management solution for hospital facilities nationwide. After rapid expansion of facility partners, solution offerings, and technology they realized that they had quickly outgrown the previous brand and digital profile. With the goal of improved brand awareness and lead generation, SCP Health engaged Bluetext to bring a digital-first approach to communicating its brand value to new audiences.
Brand Evolution
SCP sought a refreshed brand identity that retained the brand reputation it had built over the last 50 years, but elevated its identity to match today's capabilities. Bluetext created a brand evolution, which kept key aspects of the logo the same but with revitalized elements.
Essence of Healing
To fully capture the updated brand creative and messaging, Bluetext created a brand essence video for SCP to utilize across new website pages, digital campaigns, and more.
Healthcare Services Website Design & Development
Following the great success of their VBC, SCP Health realized their current website and messaging needed a tune-up to match. SCP once again engaged Bluetext for a new website as an opportunity to resolve the UX pain points of the previous site and provide a blank canvas for updated messaging and branding.
Leading Healthcare Services Firm Launches New Brand Identity, UX, and CMS Platform
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