![](https://bluetext.com/wp-content/uploads/2022/09/SCP_Billboard.jpg)
Brand Evolution
SCP sought a refreshed brand identity that retained the brand reputation it had built over the last 50 years, but elevated its identity to match today's capabilities. Bluetext created a brand evolution, which kept key aspects of the logo the same but with revitalized elements.
![SCP-Health-Styleboard](https://bluetext.com/wp-content/uploads/2022/09/SCP-Health-Styleboard.jpg)
![SCP-Health-Styleboard](https://bluetext.com/wp-content/uploads/2022/09/SCP-Health-Styleboard.jpg)
![SCP-Health-Collateral-1](https://bluetext.com/wp-content/uploads/2022/09/SCP-Health-Collateral-1.jpg)
![SCP-Health-Collateral-1](https://bluetext.com/wp-content/uploads/2022/09/SCP-Health-Collateral-1.jpg)
![critical-care](https://bluetext.com/wp-content/uploads/2022/09/critical-care-e1663699777981.jpg)
![critical-care](https://bluetext.com/wp-content/uploads/2022/09/critical-care-e1663699777981.jpg)
![Skilled-Nursing-Facility](https://bluetext.com/wp-content/uploads/2022/09/Skilled-Nursing-Facility-e1663699810769.jpeg)
![Skilled-Nursing-Facility](https://bluetext.com/wp-content/uploads/2022/09/Skilled-Nursing-Facility-e1663699810769.jpeg)
Essence of Healing
To fully capture the updated brand creative and messaging, Bluetext created a brand essence video for SCP to utilize across new website pages, digital campaigns, and more.
Healthcare Services Website Design & Development
Following the great success of their VBC, SCP Health realized their current website and messaging needed a tune-up to match. SCP once again engaged Bluetext for a new website as an opportunity to resolve the UX pain points of the previous site and provide a blank canvas for updated messaging and branding.
![SCP-HOF-2](https://bluetext.com/wp-content/uploads/2022/09/SCP-HOF-2-scaled.jpg)
![SCP-HOF-2](https://bluetext.com/wp-content/uploads/2022/09/SCP-HOF-2-scaled.jpg)
![SCP-HOF-3](https://bluetext.com/wp-content/uploads/2022/09/SCP-HOF-3.jpg)
![SCP-HOF-3](https://bluetext.com/wp-content/uploads/2022/09/SCP-HOF-3.jpg)
Leading Healthcare Services Firm Launches New Brand Identity, UX, and CMS Platform
![Mask Group 3](https://bluetext.com/wp-content/uploads/2022/09/Mask-Group-3-1.jpg)
![Mask Group 3](https://bluetext.com/wp-content/uploads/2022/09/Mask-Group-3-1.jpg)
![Mask Group 4](https://bluetext.com/wp-content/uploads/2022/09/Mask-Group-4-1-scaled.jpg)
![Mask Group 4](https://bluetext.com/wp-content/uploads/2022/09/Mask-Group-4-1-scaled.jpg)
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