Since 2008, PublicRelay has paired the best of technology and human analysis to provide customized media monitoring and analytics solutions for the world's leading brands. Following growth in size and capabilities, Bluetext was tasked with the transformation of PublicRelay's messaging, visual brand identity, and website. At each phase of the project, the guiding objective was to create a cohesive identity that captured PublicRelay's unique capabilities and expertise while also integrating scalable brand elements and website capabilities that would set them up for success in the future.
A Brand Built to Scale
Pulling from the messaging as well as the logo for inspiration, the new brand identity incorporates simple shapes and radiating patterns in vibrant colors as visual accents to complement imagery as well as text in various applications. We strategized and developed a comprehensive set of collateral templates to ensure brand consistency across all touchpoints in the future.
Purposeful Website Design & Development
The website strikes a balance of elegant, clean design and practical technical capabilities. Starting on the homepage, where the user is greeted with a custom animation using the brand’s radiating square pattern, the brand identity is carried throughout each user journey in custom components and curated imagery selection. While the site is aesthetically beautiful, it also seamlessly incorporates lead gen capabilities so form submissions are sent directly to the CRM.