Phosphorus Cybersecurity, which provides full-scope security for IoT devices, was looking to modernize its online presence to match the constantly evolving nature of its business. They came to Bluetext to develop their messaging, transform their brand, and take their website to the next level. To create the new Phosphorus brand identity, the Bluetext team engaged the team in a full discovery process resulting in new brand elements, ensuring consistent brand identity across collateral and a strong web presence.
Consistency Across Collateral
A brand’s story does not end with its website. Bluetext designed scalable collateral templates that explored different ways of expressing the new Phosphorus brand identity. Each piece succinctly communicates the core messages while incorporating unique brand elements.
Future Focused Website
With an enhanced UX strategy and mobile-friendly design, the new website incorporates the content functionality needs of today, while ensuring a flexible back-end CMS and front-end user journey which can anticipate the content needs of tomorrow.
Positioning Startup for Key Government Contract
Bluetext PR secured the following media coverage