Our Challenge

Mergers of equals are rare events in the government technology market, but Octo and Sevatec broke the mold in December 2020. Within a two-week turnaround time, Bluetext helped guide Octo through a brand evolution, aligning both the Sevatec and Octo brand identity into the new cohesive Octo corporate visual identity.

A Heroic Brand Evolution

A modern visual identity was the steward for united company messaging, business goals, and recruitment objectives. With a refreshed logo leading the way, the remaining brand collateral followed suit.

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Secret to Successful Evolution

While logos are new, the brand elements needed to stay similar to the existing ones. Bluetext modernized Octo CVI without starting from scratch through additional colors, a new typeface, and upgrades to iconography and imagery treatment.

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Telling the
"Octa-Knot" Story

Bluetext designed a visual identity that aligns Octo and Sevatec’s legacies under one united mission. The logo illustrates a juxtaposition of complexity and process. Nicknamed the “Octa-knot” the style shows depth, adaptability, and finesse. With the arrow in the center anchoring everything together, there is a sense of balance, while also keeping you on your toes. The interwoven angles that make up the octo-knot show an infinite looping system, conceptualizing the story of an ever-changing industry, with both an infinite demand to improve and an infinite opportunity to innovate.

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