Our Challenge
For more than 100 years, the National Retail Federation has produced Retail’s BIG Show, the industry’s premier and largest annual event. With nearly 35,000 attendees, more than 500 exhibitors, and over 300 speakers, it is the retail event of the year. NRF selected Bluetext to design its outreach campaign to grab attendees’ attention and entice them to early registration.
Bluetext created a bold new look and feel with a new visual identity and a transformation ribbon graphic to bring emotion and urgency to the show – through email, social, search, and other channels.
Outcomes
31
%
increase in organic traffic
40
%
increase in website traffic
40
%
increase in registration
94
%
increase in email traffic
200
%
increase in social media registration
“We hired Bluetext to help elevate our brand message as well as our creative and media strategy. Bluetext was critical to helping us get more impressions, more awareness, and more conversions than we ever had before. As a result, we had record attendance this year. It was an amazing success.”