For more than 100 years, the National Retail Federation has produced Retail’s BIG Show, the industry’s premier and largest annual event. With nearly 35,000 attendees, more than 500 exhibitors, and over 300 speakers, it is the retail event of the year. NRF selected Bluetext to design its outreach campaign to grab attendees’ attention and entice them to early registration.
Bluetext created a bold new look and feel with a new visual identity and a transformation ribbon graphic to bring emotion and urgency to the show – through email, social, search, and other channels.
increase in organic traffic
increase in website traffic
increase in registration
increase in email traffic
increase in social media registration