Go To Market Campaign
As National planned to keep its current logo, Bluetext explored ways to bring its star icon into the brand system. The star elevates the person in each photo, emphasizing how supportive National is of its clients and its dedication to empowering entrepreneurs with access to frictionless financing for limitless growth.
With a new website that is modern and clean, National is fully equipped to market to the high-end clientele they are seeking. And with a re-engineered application form, entrepreneurs can now apply for financing in seconds.