Brand New Brand
The first step in reviving the MedTrainer brand was a new messaging platform, complete with the now signature tagline "Educate. Credential. Comply. Accelerate." Concise, intuitive and effortless this tagline embodied the value MedTrainer offered to customer: streamlined solution to complicated scenarios. The brand logo was updated to correlate with new messaging, using simplified two-toned coloring that emphasized the Med & Trainer, with a subtle checkmark integration that nodded to compliance achievements.
The rebrand effort did not stop at messaging and logo, as Bluetext created a modern and vibrant corporate visual identity that allowed for corporate vs product specific branding opportunities. Three core product families (Credentialing, Compliance & Learning) were given their own distinct color palettes and product logos that could be leveraged across collateral. Each of the product color palettes worked harmoniously with the overarching brand identity, distinguished by trustworthy cool blue tones, a blended gradient, masked brand shapes and linear accents inspired by the signature M & checkmark within the logo.
Show-stopping Swag & Trade Show Booths
As a digital debit of the new brand, Bluetext designed an intuitive but highly interactive website to replace the previous website woes. Enhancements were made to available course library, resource centers and navigations to make core offerings and platform functionalities as accessible as possible to the user. The menu prioritized a unified platform for all compliance needs, but also clearly delineated the distinct product families that can be utilized independently. Components focused on providing dashboard examples to common use cases, upfront checklist of features and prominent testimonials.