Our Challenge

When GridPoint, an intelligent energy network, was challenged with clearly conveying their vision and promise for innovation, they came to Bluetext. With the support of Bluetext's messaging & positioning services, GridPoint was able to communicate their commitment to more than just optimizing buildings, but to powering everything that comes next for people, businesses and the grid. With new corporate messaging to inspire a reenergized logo & brand identity, the GridPoint website was transformed into an intuitive user experience and lead generation tool.


To retain previous brand recognition, the GridPoint logo underwent slight changes to evolve with a new visual identity. Inspired by GridPoint's capabilities, a new brand elements were created to represent the building energy sources and data used to optimize their usage. Dotted orb textures became the symbol of GridPoint's intelligence network, working together to aggregate informed and strategic energy insights.


A signature key art style used the circular orb shape to reveal realistic or wireframed depictions of energy sources within GridPoint's customers across industries.


To complete this brand evolution, the website was redesigned and built to become a sales and marketing powerhouse. Prominent CTAs and gated form functionality served as new lead generation sources. An interactive UX was implemented to streamline full platform details into a cleaner format that appeals to technical users and high-level executives alike.


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