Refreshed Logo & Branding

Working within the University’s colors and style requirements, Bluetext designed a new look and feel, together with a logo and a new tagline. Bluetext integrated the visual look into the design and build of a new website and collateral assets


New Center. New Website.

After the Michael V. Hayden Center for Intelligence, Policy, and International Security - a new center within the Schar School of Policy and Government at George Mason University - was launched, Bluetext built a website for the Hayden Center. Leveraging the design and architecture from the Schar School website, Bluetext created a platform to direct parties interested in the new center for content such as recent news and upcoming events.


Public Relations Strategy

The Schar School’s faculty includes some of the top experts in a broad range of policy, political and constitutional issues. The School selected Bluetext to create a public relations “Speakers Bureau” strategy that positions faculty experts as key sources of insight and perspective to journalists both in Washington and globally. Bluetext created an extensive list of policy topics to map up with faculty expertise, and applies that on a daily basis to the breaking news stories and longer-term trends and pitches that expertise to reporters in order to build trusted relationships between faculty experts and reporters. The result has been a steady increase in the exposure both for the Schar School and for the faculty members themselves.

Media Coverage

The Washington Post
Ed Gillespie jets around Virginia to kick off GOP gubernatorial bid
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Donald Trump is moving resources out of Virginia
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John Kasich and Terry McAuliffe speak at GMU’s Schar School of Policy and Government
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Trump owes his victory to this group, experts say
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Trump owes his victory to this group, experts say
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Redefining Public Affairs Schools

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