Frontgrade

The foundation of “A Grade Above” is Frontgrade’s unwavering commitment to delivering technology of the highest quality and dependability. Building on an established idiom as a tagline, the campaign focuses on the relentless reliability of Frontgrade microelectronics and the crucial part they play in helping client missions succeed.

The campaign takes viewers above and beyond with custom 3D visuals providing a first-hand look at a Frontgrade microprocessor in the field, kinetic text telling the story of assured performance where it matters most, and a thrilling custom audio mix of music and sound effects to tie it all together.

With only fifteen seconds to tell the whole story, the challenge was to convey the big, complicated business of launching missions in space but focus specifically on the small microelectronics that make it happen - macro story, micro visuals. After agreement on the particular space mission (the GPS IIIF Satellite) we pursued an “intel-inside” approach, showing the mission and then showing what powers the mission.

Even with only 15 seconds, the ad still needed a story arc. The idea was a slow, intriguing intro as the satellite approached before a thrilling dive into the heart of the machine and brand reveal.

This page needed to do a lot of things - technically appeal to engineers, competitively appeal to business execs, validate a 55-year legacy, focus on microelectronics without discrediting the many other solutions Frontgrade provides, and do all of this within a very crowded Space & Defense market.

However, this was an inaugural campaign for a relatively unknown brand. Not only that - the campaign was only given a 2-month trial to determine if paid media was worth it (it is!). The pressure to convert was on! Fortunately, just like Frontgrade’s microelectronics, the page performs extremely well under pressure.

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Video platforms with different sizes for optimal experience

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Static display / social ads

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PPC ads