![](https://bluetext.com/wp-content/uploads/2022/09/fia-image.jpg)
Enhancing an Established Brand
Bluetext enhanced FIA’s existing visual identity for a refreshed digital presence that stays true to the established FIA brand. To strike this balance, Bluetext introduced a deep red, blue, and orange into the secondary color palette while maintaining FIA’s existing vibrant brand colors in the primary palette.
![fia-logo](https://bluetext.com/wp-content/uploads/2022/09/fia-logo.jpg)
Optimizing User Experience
By defining each user group and their respective on-site goals, Bluetext architected a site that invites users to quickly and easily explore content that is most relevant to them.
![desktop-fia](https://bluetext.com/wp-content/uploads/2022/09/desktop-fia.jpg)
![desktop-fia](https://bluetext.com/wp-content/uploads/2022/09/desktop-fia.jpg)
Simplifying Website Management
Bluetext architected an intuitive content management system, allowing FIA to easily create and manage content on the website. The new user interface offers a more streamlined content management experience, reducing the time and effort required to maintain content across the FIA site.
![fia-image-2](https://bluetext.com/wp-content/uploads/2022/09/fia-image-2.jpg)
![fia-image-2](https://bluetext.com/wp-content/uploads/2022/09/fia-image-2.jpg)