Our Challenge

The Futures Industry Association turned to Bluetext for a strategic approach to consolidating its numerous digital properties into one unified digital solution. After working closely with the FIA team to understand the brand’s on-site pain points, Bluetext architected a new web experience to address these concerns and optimize the overall user journey.

Enhancing an Established Brand

Bluetext enhanced FIA’s existing visual identity for a refreshed digital presence that stays true to the established FIA brand. To strike this balance, Bluetext introduced a deep red, blue, and orange into the secondary color palette while maintaining FIA’s existing vibrant brand colors in the primary palette.

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Optimizing User Experience

By defining each user group and their respective on-site goals, Bluetext architected a site that invites users to quickly and easily explore content that is most relevant to them.

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Simplifying Website Management

Bluetext architected an intuitive content management system, allowing FIA to easily create and manage content on the website. The new user interface offers a more streamlined content management experience, reducing the time and effort required to maintain content across the FIA site.

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“FIA needed a world class online member experience. To bring our digital user experience to life with a powerful open source CMS publishing system we chose Bluetext to lead us through that digital transformation journey. Bluetext was a great partner to work with from strategy to design to development. They went above and beyond to meet our expectations and are an enjoyable group to work with. I would not hesitate to work with them again!”
Chief Marketing Officer

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