Messaging Framework
DISCO needed a new messaging framework that would best reflect the quickly growing business. Bluetext worked with DISCO to identify a messaging tagline, “Raise the Bar” that put its customer-centric benefits and lawyer-first approach at the center of the brand.
Legal Technology Go-To-Market Campaign Ads
Utilizing the new messaging system, Bluetext designed a comprehensive go-to-market campaign. For this particular campaign, using the “Raise the Bar” messaging brand line, Bluetext recommended a custom photoshoot to help capture unique visuals, incorporating talent dressed as lawyers, striking elegant poses mid-air by using a trampoline. This direction encapsulated what DISCO was going for—powerful story-telling creative.
Behind the Scenes
“Working with DISCO in preparation for its IPO was an incredible opportunity for our team. We worked hard in tandem with the DISCO team to take the brand and its legal technology solutions to market, thereby raising the bar and positioning the company for future success.”