DISCO needed a new messaging framework that would best reflect the quickly growing business. Bluetext worked with DISCO to identify a messaging tagline, “Raise the Bar” that put its customer-centric benefits and lawyer-first approach at the center of the brand.
Legal Technology Go-To-Market Campaign Ads
Utilizing the new messaging system, Bluetext designed a comprehensive go-to-market campaign. For this particular campaign, using the “Raise the Bar” messaging brand line, Bluetext recommended a custom photoshoot to help capture unique visuals, incorporating talent dressed as lawyers, striking elegant poses mid-air by using a trampoline. This direction encapsulated what DISCO was going for—powerful story-telling creative.