Revived Brand Identity
One of the biggest goals of this effort was to make the brand more vibrant. Following a thorough discovery session in which we uncovered key messages and pillars of the brand story, Bluetext came up with a series of brand mood boards that could drive the company’s visual identity. One of the most vital messages to emerge was the concept of customers needing a guide to embark on the Application Security journey.
The revived branding was brought to digital life with the new website design & development by Bluetext.