The contractor advisory firm turned to Bluetext for a complete rebrand and digital transformation. Bluetext worked with the SGI team to develop a new name, logo, and messaging guide to tell the company story in a concise yet clear manner. Bluetext brought the brand to life via a fresh corporate visual identity and state-of-the-art, built-to-last website.
Behind the Name
Previously known as Success Group International, CertainPath works with contracting business owners to make their businesses more profitable and lives more enjoyable with field-proven technology and expertise that puts contractors on the path to success. With a proven business roadmap, streamlined software, and the support of the contracting community, contracting business owners can act with certainty by knowing the next step is the right step.
Logo to Symbolize Path to Success
The new logo includes a right, forward-facing arrow which represents the path to success for the contractors who work with CertainPath. The icon also marries the C and P from the name, providing an arrow design unique to CertainPath.